You May Also Like

how to be more productive

Make the most out of your day with a “won’t do” list—Twitter’s CEO swears by it

Self-lubricating condom effectiveness? High, if people use it

Meet the self-lubricating condom that promotes sexual health and peak friskiness

FDA food name controversy

Is alt-milk still milk? Inside the food lexicon debate the FDA has the final ruling on

hydration trend

Boosted waters are here to pep you up, chill you out, and hydrate you to the fullest

convertible dining table

This bookcase that converts to a dining table is the most-genius thing we’ve seen today

naked juice

4 ways to sneak more fruits and veggies into your day that you haven’t thought of, according to an RD

Blue Apron is set to join the in-store meal-kit craze to make your dinner prep way easier


Thumbnail for Blue Apron is set to join the in-store meal-kit craze to make your dinner prep way easier
Pin It
Photo: Instagram/@blueapron

While other players in the food-supplying industry—AKA Walmart and Whole Foods—seek to expand their IRL offerings onto the web, meal-kit subscription service Blue Apron seems to be working, well, backward. After experiencing a fiscally challenging period in sales and on the stock market, the Wall Street Journal reported yesterday that the company has announced plans to reshape its business model to deliver its meal kits not only to your front door but also to your local grocery store, sans subscription, hopefully by the end of this year.

Blue Apron hasn’t yet announced which retailers will stock its meal-prep kits, but once they hit the shelves, they’ll be in good company. Both Walmart and Kroger now have similar ready-to-cook offerings.

Blue Apron had its IPO last summer, just after Amazon announced it would purchase Whole Foods, and since then, the subscription service’s stock price has declined 75 percent and it has lost more than 250,000 subscribers, Eater reported. Blue Apron hasn’t yet announced which retailers will stock its meal-prep kits, but once they hit the shelves, they’ll be in good company: Both Walmart and Kroger now have similar ready-to-cook offerings, likely in an effort to compete with the online and in-store versatility Amazon and Whole Foods offer.

Blue Apron’s brand-new business plan definitely constitutes a meal-prep dream come true for anybody who has trouble committing to subscription services. Plus, you won’t have to go through the (very stressful) process of picking all of your meals a week in advance or waiting anxiously by your door for an oversize refrigerated package to arrive. In other words, Blue Apron’s next move just might be a win for your weeknight dinners.

Ease your meal-prep woes by investing in these 12 game-changing kitchen items and enlisting the help of your healthy girl gang.

Loading More Posts...

You May Also Like

Self-lubricating condom effectiveness? High, if people use it

Meet the self-lubricating condom that promotes sexual health and peak friskiness

hydration trend

Boosted waters are here to pep you up, chill you out, and hydrate you to the fullest

dry skin moisturizers

Google searches for dry skin moisturizers are up 450%—here are our editor-approved picks

Use the pomodoro technique to recharge while still working

The brilliantly simple method Olivia Culpo uses to recharge *while* still working

naked juice

4 ways to sneak more fruits and veggies into your day that you haven’t thought of, according to an RD

anti-inflammatory vegan recipe

These cinnamon-chili sweet potatoes are a vegan, anti-inflammatory dinner win