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Whole30 recipe fatigue is real—here’s how Blue Apron wants to help


Blue Apron Whole30 meal kits are here Pin It
Photo: Stocksy/Cameron Whitman

The elimination-based Whole30 diet lasts just 30 days—that seems easy enough to commit to, right? Well, though you’re only on it for a month, you quickly realize (and I mean, like, on the first day) how much of your consumption is dependent on the foods you’re not allowed to have. (Cheese, quinoa, chickpeas, and peanut butter, all gone? Yep, welcome to the world of veggies, lean meat, fish, and eggs.) And, just like that, the looming month ahead can feel totally restrictive and difficult.

But there’s lots of help out there, from surprising places. (Think: Busy Philipps’ Whole30-approved nachos.) Even if you’re strapped for time, there are ways to keep your commitment—here are several 30-minutes-or-less recipes, for starters.

And since Whole30 is such a juggernaut, more businesses that align with it via marketing or products could find a huge audience waiting. Case in point: Blue Apron, the company that made its name from solving the dinner conundrum for the time-crunched and grocery-aisle averse, is now helping folks stick to healthy (Re)New Year goals with its new Whole30 collaboration. Through February 26, the company is offering colorful and creative options that jibe with Whole30, which its founder, Melissa Hartwig, summarizes as “a reset for your health, your habits, and your relationship with food.”

The recipes, designated with an official Whole30 stamp of approval include crispy chicken and Italian sauce and seared salmon and harissa vegetables, which honestly sound mouthwatering, even if you’re not on a detoxifying diet.

Additionally, the recipes will be be posted online for customers to re-create throughout their diet timeline and beyond. So basically, everyone can say buh-bye to Whole30 recipe-idea frustrations and meal-prep fatigue.

Need more fuel for your Whole30 month? Try these dishes that you can whip up in less than 30 minutes or Busy Philipps’ nacho recipe.