You May Also Like

farmers' market

A dietitian shares her secrets to getting the best produce at the farmers’ market

How to use lemongrass essential oil for cleaning

Watch your back, baking soda: This multitasking DIY cleaning ingredient is about to be *everywhere*

The vegan poke bowl recipe secret ingredient

Make vegan poké taste like the real thing, thanks to one dietitian-approved simple trick

Are foodborne illness outbreaks on the rise?

Are foodborne illnesses on the rise, or what?

castor and pollux pristine dog food

Here’s what to stock in the ultimate clean-eating pantry for instantaneous meal prep

An expert says how often should I wash my face

Why it’s just as important to wash your face in the morning as at night

Celebs are backing Brandless, which carries *healthy* products for $3


Thumbnail for Celebs are backing Brandless, which carries *healthy* products for $3
Pin It
Photo: Instagram/@brandlesslife

When a brand commits to making healthy eating and clean beauty financially accessible, pretty much everyone (myself included), signs on as a fan. At Brandless, all items are just $3—organic oats and quinoa chips included. The company is in major expansion mode now, with a slew of celebrities jumping on the affordable bandwagon.

Brandless announced today in a press release that it enlisted 22 celebrities, athletes, and A-list investors to help build the brand through investment partnerships. Among them: NBA player Steph Curry, CEO of Weight Watchers Mindy Grossman, and cookbook author and philanthropist Jessica Seinfeld.

“It’s supporting profit and purpose coming together to do something much bigger than any product or company: to give everyone access to better.” —Mindy Grossman, Weight Watchers CEO

The development of big names supporting a burgeoning one is reminiscent of the trend of massive corporations buying and investing in indie health companies. And this wide support of Brandless is even more evidence that the accessibility of healthy food and drink options is increasingly important. “It’s supporting profit and purpose coming together to do something much bigger than any product or company: to give everyone access to better,” Grossman said in the press release.

Seinfeld feels similarly. “These quality products are the healthier and organic foods I want for my family, but now Brandless is making them accessible to the many instead of the few,” she said. 

Let’s hope infamously pricey avocado products are coming down the Brandless pipeline next.

Celebrities are investing in other healthy ventures, too: Drake in matcha and Karlie Kloss in coconut-oil-based skin care.

Loading More Posts...

You May Also Like

castor and pollux pristine dog food

Here’s what to stock in the ultimate clean-eating pantry for instantaneous meal prep

An expert says how often should I wash my face

Why it’s just as important to wash your face in the morning as at night

chips and guac

Mentioning guacamole in your dating profile might increase your love luck

jane iredale natural makeup

How to (finally) find foundation that matches your skin

farmers' market

A dietitian shares her secrets to getting the best produce at the farmers’ market

The vegan poke bowl recipe secret ingredient

Make vegan poké taste like the real thing, thanks to one dietitian-approved simple trick