You May Also Like

kourtney kardashian ewg clean beauty

Kourtney Kardashian is lobbying for clean beauty—here’s what it means

Hack to stop baking-soda spills once and for all

This genius hack will make baking-soda spills a thing of the past

Well+Good - Do intense workouts make you more likely to get sick?

Do intense workouts make you more likely to get sick?

Lashes

The mascara-free lash trend that will make you look instantly more awake

Tone It Up founders share morning workout tips

Become a morning-workout warrior with these 6 tips from the Tone It Up founders

Drinking alcohol might change oral microbiome

Alcohol consumption might alter your oral microbiome and lead to cancer

Celebs are backing Brandless, which carries *healthy* products for $3


Thumbnail for Celebs are backing Brandless, which carries *healthy* products for $3
Pin It
Photo: Instagram/@brandlesslife

When a brand commits to making healthy eating and clean beauty financially accessible, pretty much everyone (myself included), signs on as a fan. At Brandless, all items are just $3—organic oats and quinoa chips included. The company is in major expansion mode now, with a slew of celebrities jumping on the affordable bandwagon.

Brandless announced today in a press release that it enlisted 22 celebrities, athletes, and A-list investors to help build the brand through investment partnerships. Among them: NBA player Steph Curry, CEO of Weight Watchers Mindy Grossman, and cookbook author and philanthropist Jessica Seinfeld.

“It’s supporting profit and purpose coming together to do something much bigger than any product or company: to give everyone access to better.” —Mindy Grossman, Weight Watchers CEO

The development of big names supporting a burgeoning one is reminiscent of the trend of massive corporations buying and investing in indie health companies. And this wide support of Brandless is even more evidence that the accessibility of healthy food and drink options is increasingly important. “It’s supporting profit and purpose coming together to do something much bigger than any product or company: to give everyone access to better,” Grossman said in the press release.

Seinfeld feels similarly. “These quality products are the healthier and organic foods I want for my family, but now Brandless is making them accessible to the many instead of the few,” she said. 

Let’s hope infamously pricey avocado products are coming down the Brandless pipeline next.

Celebrities are investing in other healthy ventures, too: Drake in matcha and Karlie Kloss in coconut-oil-based skin care.

Loading More Posts...

You May Also Like

Tone It Up founders share morning workout tips

Become a morning-workout warrior with these 6 tips from the Tone It Up founders

What to buy from SoulCycle's sample sale

5 of the best buys from SoulCycle’s surprise online sample sale

Hack to stop baking-soda spills once and for all

This genius hack will make baking-soda spills a thing of the past

Drinking alcohol might change oral microbiome

Alcohol consumption might alter your oral microbiome and lead to cancer

Lashes

The mascara-free lash trend that will make you look instantly more awake

How to unclog toilet with hot water + dish soap

How to unclog your toilet with two household ingredients when your plunger is on the fritz