And that’s only one of the ways The Butcher’s Daughter, which opened last week on Venice’s main drag, is slaying it. A way-more-spacious sister to the original location in New York City’s Nolita neighborhood, this airy vegetarian café is 3,200 square feet of plant-based bliss, with a full all-day menu of food and cocktails, a juice bar, a Vittoria organic coffee station, an outdoor patio and fire pit, and an artisan market selling everything from beauty products to surfboards. (Whew!)
“The Butcher’s Daughter promotes a certain lifestyle, and Venice embodies that lifestyle daily,” says Sarah Meyer Simon, who partnered on the brand’s first NYC location with founder and creative director Heather Tierney in 2012 (a West Village outpost is coming later this year). “When looking to expand to the West Coast, Venice was our first thought. Not only does the way of life match well with our brand, [but] the influx of New Yorkers coming to the area definitely influenced our decision.”
About that veggie butcher…
Tierney enlisted chef Jermaine Jonas (formerly of Juice Press in Manhattan and who one of W+G‘s 10 healthiest NYC chefs of 2012) to orchestrate the breakfast, lunch, and dinner menus, which will include favorites from The Butcher’s Daughter’s East Coast shop—including the spicy kale Caesar and smashed avocado toast—as well as a new lineup of wood-fired, vegan pizzas (Cali’s answer to Matthew Kenney’s forthcoming 00 + Co. pizzeria in NYC, perhaps?). All ingredients, from vegan cheeses to fresh pastas, will be made in-house, while the aforementioned vegetable butcher will be responsible for chopping, filleting, carving, and pressing produce for both the cooked menu and the raw bar.
Other new additions to the biz include pastry chef Ignacio Zorzoli (formerly of Bottega Louie and Maude), who will be baking vegan sweets and fresh bread daily, as well as a brand new private wine label that’ll be available for purchase in the marketplace. Tierney is essentially daring you to show up for your next dinner party with a bottle of her “Slutty Red” Pinot Noir.
Eat, drink, and sleep TBD
As if a massive new flagship dining destination weren’t enough, Tierney and Simon are already spreading their brand’s healthy vibes throughout the beachside ‘hood. A Butcher’s Daughter juice truck will soon be cruising streets west of the 405, while they’ve also opened a private guest house, dubbed Bungalow + Breakfast, in a three-bedroom Venice Canal cottage.
The crash pad (now available to book for $325 per night on Airbnb) is filled with Tierney’s favorite lifestyle items, decor sourced from Nicaragua to India, as well as a fridge stocked with The Butcher’s Daughter juices and snacks (added bonus: all visitors will score a breakfast voucher for the nearby restaurant).
“The Bungalow + Breakfast is another way to highlight the lifestyle that The Butcher’s Daughter aligns with,” says Simon. “Dreamy, sunny, healthy: Those are the kind of feelings our Bungalow + Breakfast will evoke.” Finally, avocado toast has its own lifestyle brand. —Erin Magner
The Butcher’s Daughter, 1205 Abbot Kinney Blvd., Venice, CA, 90291, 310-981-3004, www.thebutchersdaughter.com
Which Butcher’s Daughter elixir does Heather Tierney swear by? She gave us the low-down…
(Photos: Top, Rebecca Duke; middle, The Butcher’s Daughter; bottom, Whitney Leigh Morris)