Despite demand from consumers asking the FDA to mandate GMO labeling, food companies are not required to disclose whether or not their products contain them.
But Campbell Soup is making a bold move on its own that will make many consumers very happy: It will be the first major food company to voluntarily label GMOs in its products, The New York Times reports.
The company—which, besides its soup brands, includes V-8, Pepperidge Farm, and Prego, among others—expects to make the change within 12 to 18 months.
It may be a risky move when it comes to the bottom line, but we can see the company gaining major respect from consumers for its transparency. Other huge players, such as General Mills, have reformulated some products to remove GMOs, like Cheerios. But no one else, at this point, is deciding to disclose when products do contain them.
Campbell is also asking the federal government to develop a mandatory labeling system for all companies, making it a much easier transition than if GMO laws were enacted state-by-state.
Whether the government responds, or other big companies just start to follow Campbell’s lead, this is a big (and much-needed) step toward transparency in the food industry. —Amy Marturana