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Dirty Lemon wants to upgrade your matcha habit


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Photo: Dirty Lemon

Ask any celeb the secret to their glowing skin and inevitably the answer will be the same: water with lemon. Functional beverage brand Dirty Lemon took that concept and ran with it, releasing cold-pressed lemon juice with other wellness-world fave ingredients like collagen, activated charcoal, and magnesium. Their latest bottled concoction is no less buzzy: It’s got matcha.

Besides the cold-pressed lemon juice and matcha, the brand’s new wellness elixir—out tomorrow—is made with cardamom, vanilla, ocean minerals, and pink Himalayan sea salt. “It’s designed to increase mental alertness, elevate metabolic rate, increase fat burn, and deliver a powerful combination of amino acids and antioxidants,” a press release announcing the launch states. So if you’re in a routine of working out in the a.m. before heading to the office, this drink is made with you in mind: It’s meant to help your body recover and combat brain fog.

“It’s designed to increase mental alertness, elevate metabolic rate, increase fat burn, and deliver a powerful combination of amino acids and antioxidants.”

While the brand’s collagen, charcoal, and sleep drinks have their own cult followings, the idea to launch a matcha mix came straight from the public: It was the most-ordered drink on the menu at Dirty Lemon’s summer pop-up in New York City, The Drug Store. But if you were more into the rosewater lemonade, don’t worry—a bottled version is up next “soon,” according to the brand.

If you’re curious how your coffee habit stacks up against your matcha one, check out this caffeine chart to see how both affect the body. And if you want to quit caffeine all together, here’s how.

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