You May Also Like

A vegan doughnut recipe using delicata squash

Vegan delicata ‘doughnuts’ are here to squash all other fall-treat recipes

how to be a better listener

Imma let you finish because there’s a solid (psychology-backed) reason to stop interrupting people

Get Instant Pot blender and multi-cooker now

Now is the *best* time to give your kitchen a total Instant Pot makeover

Working from home tips for stress: Personality

Lacking this personality trait can make working from home *more* stressful than the office

Is it healthy to cry during "This Is Us"?

Ugly-cry through ‘This Is Us’? Here’s what the waterworks can mean for your emotional health

Harvest Moon

Tonight’s harvest moon has major breakthrough potential—here’s how to reap its wisdom

Is this high-fiber, magnesium-rich fruit about to be *everywhere* in 2018?


Thumbnail for Is this high-fiber, magnesium-rich fruit about to be *everywhere* in 2018?
Pin It
Unsplash/Brooke Lark

If it’s now barely possible to remember a time before avocados (and avocado toast, of course). Well, the same may soon be true for another versatile, nutrient-packed fruit.

According to Firmenich, the world’s largest privately owned fragrance and flavor company, 2018 could be the year of the figThe Swiss-based brand has named the low-profile fruit as its “Flavor of the Year” and offers a compelling argument for its soon-to-be meteoric rise, Cooking Light reports.

“Fig-flavored products [grew] by more than 80 percent between 2012 and 2016.” —Chris Millington, president of Firmenich, flavors,

While you may not have expected this avocado-smashing news, figs have been inching into the zeitgeist for some time now. “A true feel-good flavor, fig is becoming increasingly popular with consumers, with fig-flavored products growing by more than 80 percent between 2012 and 2016,” Chris Millington, president of Firmenich, flavors, told Cooking Light.

Millington attributes these gains to the health benefits offered by the fruit: It’s high in fiber and contains essential (and buzzy) minerals such as magnesium, potassium, calcium, and manganese. It’s also naturally sweet, which means it makes for a delicious, nutrient-rich, low-sugar dessert. Umm, *inserts praise-hands emoji here*.

What’s more, figs are complex in flavor, which means they can be used in a variety of ways. “From a flavor point of view, it can be translated into fruity, jammy, floral, green, leafy, coumarinic, woody, winey, and sulfury dimensions,” Firmenich flavorist Anne-Claire Robineau explained. Try them in your smoothie, for starters, or simmer them into your oatmeal for a pop of color and texture, transform them into jam, or simply toss them into your salads.

Finally, Firmenich cites the artisanal—and somewhat nostalgic—feel of a fig as a reason for its on-trend vibe. The unassuming fruit is apparently a reminder of simpler times, though you should soon expect to see it explode into the digital present; after all, figs (and fig toast) are awfully photogenic and prime Instagram bait. (Sorry, avo toast!)

Just as figs are the new avocados, moringa is the new turmeric; here’s why. Plus, your yogurt is getting a serious update in 2018, too.

Loading More Posts...

You May Also Like

Get Instant Pot blender and multi-cooker now

Now is the *best* time to give your kitchen a total Instant Pot makeover

Peppermint Tea Health Benefits

Peppermint tea is steeped in healthy benefits—here are the top 5

Acids for skin care

Move over, collagen—there’s a buzzy new skin-care supplement in town

What Brett Kavanaugh could mean for women's health

Brett Kavanaugh is not someone you want making decisions about women’s bodies—here’s why

The By Chloe menu will include CBD baked goods

By Chloe is chilling out this fall by releasing a line of CBD-infused baked goods

Working from home tips for stress: Personality

Lacking this personality trait can make working from home *more* stressful than the office