You’ve made your own black bean-sweet potato burger, tracked down a gluten-free bun, and picked up some lettuce and tomato at the farmers’ market. If only that jar of mayonnaise abided by your egg- and GMO-free diet (you’re not yet on the veggan train)….. Turns out, you’re in luck: Eggless and organic mayo choices are coming to the masses.
With its Carefully Crafted Dressing & Sandwich Spread (that’s a mouthful!), Hellmann’s goes egg-free and non-GMO, in the latest salvo in the so-called Mayo Wars.
Before coming out with its own eggless formulation, Hellmann’s parent company Unilever sued startup Hampton Creek, claiming false advertising because its vegan “Just Mayo” line didn’t contain eggs, which are required in mayonnaise, Fortune reports. The suit was later dropped, and now here we are, with an eggless product from Hellmann’s. If you can’t beat ’em, join ’em, right?
In addition to its eggless non-mayo, Hellmann’s is launching a line of organic mayonnaise that comes in three flavors—original, roasted garlic, and spicy chipotle—and the creamy stuff is made with organic, cage-free eggs and organic oil, and contains no artificial flavors or preservatives, the company says. (While we’re on the topic of mayonnaise, allow us to blow your mind with: avocado mayo.)
It’s clear big companies—even ones that make traditionally less-healthy products—are seeing the value in hitting the healthy eating market. (Exhibit A: Ben & Jerry’s vegan ice cream.) Now when can we expect an organic Cronut to show up on our doorstep? —Alison Feller
(Photos: Flickr, Hellmann’s)