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How much should avocado toast actually cost?


Avocado Toast Pin It
Photo: Stocksy/Andrew Cebulka

It’s been a few years since avocado toast made its initial green mark on the foodie scene and started dominating everyone’s brunch-time Instagram feeds. But the avo-topped toast trend isn’t losing momentum—in fact, it’s popping up on more restaurant menus than ever, and is garnering a seemingly never-ending amount of news coverage (it just might be revving up your libido), think pieces (like why does it cost $10, anyway?), and controversies (it’s delicious, but is all that avocado causing gut issues?).

Now, a new piece in Time shares some avocado toast-specific economy stats that just might blow your mind—and work up your appetite. Most notably: The price seriously varies depending on where you’re chowing down.

If you live in San Francisco, Honolulu, Nashville, or Portland, congratulations: You’re among the highest avocado toast-consuming cities in the country.

The statistics, which come from Square (that little white credit card swiper that all hip young coffee shops use), reveal that the cheapest avocado toast on record clocked in at an astonishing $2, and that the priciest rang in at $18. Those numbers beg the question: How is a piece of avocado toast cheaper than an actual avocado? But also, Where can you get a $2 avocado toast?

With a toast price ceiling of $18, the average piece in the US comes in right around $7. (Overall, the survey says, Americans are spending $900,000 a month on the healthy-fat-fueled snack. Guilty!)

Where does your dining locale fall on avo-spectrum? Los Angeles has the highest average price ($8.50), while Washington, D.C. comes in with the lowest average ($4). If you live in San Francisco, Honolulu, Nashville, or Portland, congratulations: You’re among the highest avocado toast-consuming cities in the country.

What you do with this information is up to you, but with a new Barry’s bootcamp location and this avo-news, life in the nation’s capital is sounding pretty good—and healthy!

Avocado toast fatigue? Try giving it a split pea dip makeover, or consider switching to sweet potato toast or mermaid toast.