You May Also Like

Natural Honey

How to buy the healthiest, tastiest honey available (hint, it doesn’t come in a bear-shaped bottle)

How to style dirty hair like Chrissy Teigan

Chrissy Teigen’s “HBOTD” obsession is the perfect hack for freshening up your dirty hair

What causes migraines in females more than men?

Women suffer from more migraines than men, and studies are uncovering the reasons why

A healthy pasta recipe from Jessica Alba

Jessica Alba’s go-to hearty pasta recipe uses zoodles in a genius way

Target home decor now includes Society6 prints

Perk up your walls with healthy prints from Target’s new Society6 collab

New best fitting bra changes size as you do

Get ready to buy a magic bra that can shift up to two sizes as you fluctuate

PSA: Nitro matcha cold brew tea exists—this is what you need to know


Thumbnail for PSA: Nitro matcha cold brew tea exists—this is what you need to know
Pin It
Photo: JoyRide/Frost Me Gourmet

Now that bottles nitro coffee grace the shelves of Whole Foods and Starbucks has picked up on the trend, it seems zany to think that the brew style didn’t really become mainstream until a mere two years ago. But considering that it was only introduced to the caffeinated masses in 2011, it’s fair to say that it’s rocketed to popularity, thanks to its no-sugar-added sweetness and velvety texture. And now one coffee distributor has harnessed the powers of nitro brew and merged it with another celebrated wellness beverage: antioxidant-rich matcha tea.

Matcha and sencha are brewed together, and then the concoction is infused with nitrogen and poured through pressurized valve to give it the frothy, creamy texture nitro-coffee lovers crave.

This month, major coffee distributor Joyride released its Nitro Matcha Cold Brew Tea. According to CEO David Belanich, the nitro tea concoction is “matcha and sencha brewed together, combining the savory umami flavors and natural vegetal sweetness green tea drinkers love.” The brew is then infused with nitrogen and poured through pressurized valve to give it the frothy, creamy texture nitro-coffee lovers crave.

Joyride first began flirting with the idea of a nitro matcha tea in 2014, but “it took us years to develop a nitro matcha that worked on draft and that we could be proud of,” Belanich told me.

Since the concept of nitro matcha is fresh off the press, you won’t be able to find it at every coffee shop and chain around the country. Currently, Joyride sells its brew in kegs to shops like The Kitchen Cafe in Boston, Foragers Market in New York City,  Frost Me Gourmet in Southern California, and Plumed Horse Chocolaterie in Northern California. The good news is that Belanich sees an expansion in the future: “Now that we have something we are really happy with, we definitely anticipate it becoming more prevalent in the markets we serve,” he told me.

Until nitro matcha arrives in your city, you can still learn to brew a frothy cup of matcha at home using Alison Wu’s easy trick.

For other ways to upgrade your matcha habit, check out Dirty Lemons’ take on the drink or this collagen- and probiotic-filled version

Loading More Posts...

You May Also Like

How to style dirty hair like Chrissy Teigan

Chrissy Teigen’s “HBOTD” obsession is the perfect hack for freshening up your dirty hair

Target home decor now includes Society6 prints

Perk up your walls with healthy prints from Target’s new Society6 collab

What causes migraines in females more than men?

Women suffer from more migraines than men, and studies are uncovering the reasons why

running nose bleeds

Here’s why you get nosebleeds during summer runs (and how to deal mid-stride)

Cassey Ho's 3-ingredient essential oil blend will make your yoga mat squeaky clean

Cassey Ho’s 3-ingredient essential oil blend will make your yoga mat squeaky clean

New best fitting bra changes size as you do

Get ready to buy a magic bra that can shift up to two sizes as you fluctuate