Remember how much of a win it was when you were a kid and your mom let you have Fruit Loops for breakfast? Yeah, cereal giant Kellogg’s has had the sugary cereal thing down for down for decades. Which is why it’s really exciting that the brand’s latest cereal embodies one of the biggest wellness trends in the past few years: probiotics.
Released today in Costco, Amazon, and Boxed and expanding to other retailers in January, their latest cereal, HI! Happy Inside, contains prebiotics, probiotics, and fiber—aka the holy trifecta of gut health.
The main source of probiotics is dried Greek yogurt, which food scientists working with the brand repeatedly tested to make sure the live cultures stay alive after spending a prolonged amount of time sitting on the shelves, and when working their way through the digestive system. One serving has 1 billion CFUs of probiotics (for reference, you should be eating up to 10 billion CFUs of probiotics daily). But it also packs in prebiotics (which feed your gut bacteria) in the form of chicory root, and whole grains for fiber (one serving has eight to nine grams, depending on the flavor you choose). So consider it a pretty decent upgrade on your typical breakfast cereal. And for even more of a probiotic punch, why not sprinkle it over Greek yogurt?
The downside: It has up to 12 grams of sugar per serving, depending on what flavor you choose, and it’s sweetened with cane sugar. (Though a rep from Kellogg’s says it will drop to 9 grams of sugar per serving next year.) Still, it’s a massively positive shift for the brand, showing that the company overall is heading in more wellness-focused direction.
Probiotics, they’re greeeeat! (Hey, you knew that was coming, right?)
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