If you love short lines at your favorite grocery store, you might want to hug to a nearby millennial. Their support for e-commerce is so big that it’s actually changing the food industry—mostly because they’re super into ordering their haul online.
Between 30 and 60 percent of millennials buy their groceries online.
At this year’s Midwest Produce Expo, Garland Perkins, US retail solutions specialist at the Oppenheimer Group, revealed just how much of an influence millennials have on the market. And spoiler: It’s kind of a lot. According to The Packer, between 30 and 60 percent of millennials buy their groceries online. (I mean, who wants to interrupt a binge-watching sesh for errands?)
This advent is predicted to majorly increase the amount of produce that’s purchased digitally—which is currently only 4 percent, FYI—within the next 5 to 10 years because millennials are eating 2.7 servings of fresh produce a day (more than any previous generation). And unlike baby boomers, current young adults love getting it all shipped straight to their door.
And, their obsession is good news for everyone: Right now there are a handful of services that make online grocery shopping incredibly easy, but the services are bound to be more widely available soon—whether you’re craving avocado toast in a wellness hot spot or small town USA.