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PepsiCo just introduced a line of brightly colored LaCroix-esque beverages


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Photo: Instagram/@bublywater

Wellness snacks and better-for-you beverages are no longer a niche industry. In the last year alone, giant brands like Mars and Nestlé have bought their way into the burgeoning market. Perhaps in a bid to compete with Parisian (and Williamsburg) favorite LaCroix, two soda giants are zeroing in on healthy, sugar-free carbonation: Coca-Cola recently acquired the mineral-water brand Topo Chico, and, today, PepsiCo announced the launch of Bubly, its new line of flavorful seltzers.

The design is clearly meant to be mood boosting: Bright colors and quippy messages like “I feel like I can be open around u” adorn the cans.

The initial rollout includes eight flavors—lime, grapefruit, strawberry, lemon, orange, apple, mango, and cherry—all of which are free of artificial flavors and sweeteners and have a 0 calorie count. The carbonated drinks are clearly designed to be cheerful; aside from the mood-boosting, brightly colored cans, the tabs come adorned with greetings (“Hey u,” “hiii,” and “yo,” for example) complemented by quippy messages like “I feel like I can be open around u,” “hold cans with me,” and “love at first phssst” on the cans themselves, according to the press release.

Bubly is available in 12-ounce cans that come in 8- and 12-packs, and also in 20-ounce bottles, which PepsiCo notes is “perfect for every consumer lifestyle and occasion.” But, before you guzzle into oblivion, think twice: Seltzer could be the secret culprit behind your bloat and may even cause tooth decay.

You can also DIY your own sparkling-water concoction with this lavender- and adaptogen-infused recipe, or pick up a crate of the stuff at Trader Joe’s.

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