The obsession with Sweetgreen is real. Since the company first opened its doors in 2007, it’s been showcasing a totally new side of fast food—one that serves up fresh, seasonal veggies, wholesome grains, and hearty proteins that make you feel good. While the restaurants are currently found on the coasts, a new funding round could soon let you score a healthy bowl in a city near you.
According to a press release, Sweetgreen just received a $200 million investment from Fidelity Investments bringing the company’s value to more than $1 billion. Yeah, pretty big deal, huh? With this money, it’s planning on continuing to invest in its tech—as 50 percent of orders come through the app or online—its social impact (like expanding its “Sweetgreen in Schools” program, which educates kids about healthy eating and sustainability), and—maybe the most exciting part of all—building even more restaurants so people can get their fix even easier.
“Recent funding will assist in expanding our footprint in existing and new markets,” Jonathan Neman, co-founder and CEO of Sweetgreen, tells me. “We’re always eager and open to explore new neighborhoods and have some exciting ones coming up in 2019, including additional stores in New York and Los Angeles. The South is certainly on the horizon as well. We want customers to be able to have Sweetgreen whenever and wherever they choose with an offering that’s personalized to them—truly creating intimacy at scale. To achieve this, the way we do things will evolve, but what will never change is our mission: to build healthier communities by connecting people to real food.”
“Recent funding will assist in expanding our footprint in existing and new markets.” —Jonathan Neman, co-founder and CEO of Sweetgreen
There’s no word on when next year you’ll start seeing more locations pop up, but get ready: This seems to be just the beginning for the company that’s revolutionizing healthy eats on the go.
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