As every healthy eater knows, not all meat is created equal. Going the extra step to seek our grass-fed meat and wild-caught fish does your body and conscious good. But not everyone lives near a grocery store that offers up animal produce you can feel good about. Food deserts are all too real—even in cities—a fact that could be driving the major trend toward online grocery shopping. (About 70 percent of consumers will be doing it by 2024, according to recent studies.)
For those of you who have already ditched your weekly trip to the supermarket in favor of a click-and-deliver approach, there’s a new option for higher-quality meat and fish—with online organic grocery Thrive Market now offering them along with coconut oil, almond butter, and other healthy-living essentials.
And the grocery stresses that it is picky about the farmers and fisherman they source from—working with those who treat their employees and animals well.
“We have created a path for consumers to move away from toxic, conventional, factory-farmed meats and back towards the small and mid-size family farmers.”
“We have created a path for consumers to move away from toxic, conventional, factory-farmed meats and back towards the small and mid-size family farmers that can more realistically maintain the highest standards of raising practices,” Thrive Market CEO and co-founder Nick Green says in a statement.
A big part of the company’s goal is to create an easy and affordable way to support ethically minded farmers over factory farms. And according to Thrive Market co-founder Gunnar Lovelace, they have higher aims, beyond their brand’s success: “We will enable our producer partners to grow their operations, inspire others to transition away from unsustainable techniques, and eventually change America’s food system for the better.”
Here’s what happened when one Well+Good editor took the Food Stamp challenge, attempting to eat healthy on $4 a day. Plus, grocery shopping mistakes even healthy people make.
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