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Whole Foods will open cheaper stores for Millennials

Whole Foods Market

Update: The new stores will be named “365 by Whole Foods Market,” after the private label (less-expensive) product line currently sold at its stores.

Buying your weekly stash of organic apples, kale, and bananas can be a pain in the budget. But that may change soon.

To keep up with the growing population of health-conscious Millennials, Whole Foods Market announced plans to roll out a slew of “smaller stores offering a more limited selection of products at value prices,” reports Forbes. The first stores are expected to begin opening early next year.

Maybe this will mean you’ll be able to have your organic, artisan, antioxidant-boosted dark chocolate and boutique fitness classes, too?

For more information, visit

(Photo: Whole Foods Market in Lake Grove via Facebook)