Project Juice, the San Francisco and Irvine-based juice company that recently joined forces with Ritual Wellness to create California’s largest organic cold-pressed juice brand, now wants to serve you shots, too. (Sorry, not tequila.)
The company just introduced a line of “wellness shots” for online purchase and home delivery, including a Liver Flush with milk thistle and burdock root, a Turmeric Tonic with aloe and chamomile, and a Flu Shot with echinacea and reishi mushroom.
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But the most compelling in the line is the Mineral Surge, which comes with a full dose of shilajit—essentially tar that contains 85 different minerals and fulvic acid, and acts as a potent antioxidant. It’s an up-and-coming ingredient with lots of buzz about its benefits but is still pretty hard to find. So why drink it in shot form?
More reading: The sticky new wellness trend that looks like tar
“Wellness shots are a great easy way to incorporate the health benefits of roots, herbs, minerals and vitamins into your daily routine,” says Project Juice co-founder Kenyon Farley, in a press release. “The liquid shots are more easily absorbed and used by the body than their dried or pill counterparts.”
Just maybe don’t call them “tar shots” if you’re trying to convince your skeptical friends to do a round with you. —Jamie McKillop
For more information, visit www.projectjuice.com
(Photo: Project Juice)