You’ve probably noticed throngs of fit New York women flaunting the name of their favorite workout studio all over their clothing.
It’s become a way to sweat allegiance to the workout that regularly rocks our world. But it’s also a factor of fitness brands that want to be your fashion designer, too.
Gone are plain logo tees and tanks. Instead many studios have elevated their workout and lifestyle collections to designer-branded levels.
Here are seven hot looks plucked from the racks of top boutique studios that you’ll want to be wearing all summer long. —Jamie McKillop
Barry’s Bootcamp new sumptuous women’s line for the Hamptons hardly evokes the hardcore, intense workouts the fitness studio is known for. We can’t wait to throw on this soft heather hoodie, complete with a kitsch anchor decal on the shoulder, after a midnight dip in the Atlantic.
$128, available at the Barry’s Bootcamp East Hamptons location
Designer Lauren Moshi has created a brand new collection of fashion-forward pieces for Flywheel that look more like they’re from a trendy clothing boutique rather than a boutique fitness studio. We especially love this tank in burnout cotton for an edgy, rock-and-roll inspired Fourth of July look.
$80, available at all Flywheel locations
Pure Yoga weekend class drop-ins are now available July 1–September 2 for $30 per class. From Hot Yoga to Ashtanga to Meditation, Pure Yoga has over 20 styles of yoga to choose from. Stop by either studio to purchase your class.
Physique 57’s new Thigh Dance tank (stamped with their logo on the reverse side) is all business in the front, and a party in the back: The inscription, “Do a little thigh dance,” etched out across the shoulder blades reminds everyone to practice their signature move. And declares just where you earned your long, lean gams.
$57, available at all Physique 57 locations
After a breakout collection of leggings with Tracy Anderson last year, Edition01’s latest collaboration with the dance cardio doyenne has gone the playful route. These low-rise capris are as fun as Anderson’s workouts, complete with headphone and dumbbell decals. “The pieces are all about movement, music and feeling connected with your body before, during and after your workout,” says Edition01’s Jessica Wilpon Kamel, who’s also a Tracy Anderson Method regular.
The Bari Studio’s brand new women’s apparel collection gets in on one of summer’s hottest trends—the crop top. The bright yellow Bari Pops Flow Tank (named for their healthy popsicles) is so cute, we’ll want to wear it to more than just class.
When creating a new summer apparel collection for his sliding-scale workout, People’s Bootcamp founder Adam Rosante “decided to create one design that captures the spirit of my summers out East,” says the Hamptons native. But it’s not just the shirts’ script that supports a “Summer of Love”—a portion of proceeds also go to Waves for Water to help rebuild communities devastated by Hurricane Sandy.
$35, available for pre-order at [email protected]
Perhaps SoulCycle was recently inspired by the Met’s punk fashion exhibit? The spin studio, which kicked off the trend of designer studio-branded apparel, now rolls out cutting-edge monthly collections. And this one adds some serious edge to summer—with studs and muscle tee silhouettes—making for a rad look that may just inspire you to push yourself that extra mile on your next ride.
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