Sprints, push-ups, and sweat-in-your eyes squats on the beach are tough. Finding something to wear that performs (ie: stays put) and actually looks good? That’s tougher.
But apparel giant Asics thinks they’re up to challenge. The performance-driven brand known for its technical running pieces (from friction-zapping socks to night gear embedded with light-reflective fibers) will launch its first volleyball, triathlon, and beach sportswear collection in January 2014.
Not an Olympian? The collection ($30–$44 per piece) is suited to all kinds of summer athletes—beach boot-campers to SUPers—or those who do more on the sand than set up a chaise lounge and umbrella. “The line is functional in chlorine and salt water, provides 50+UPF protection, and is sand resistant—features that are of top importance for water-and-sand-bound athletes,” says Asics America brand product manager Annette Garcia.
And while no one would ever call Asics a “girly” fitness brand, the company seemed to know a little aesthetic something-something was required for their suits: hence the cute color-blocked silhouettes that range from from electric yellow-on-teal to cherry red-on-black.
All the tops and bottoms are also reversible, which means they’ll do double duty on your beach yoga or boot camp retreat this winter or spring. —Tiffany J. Davis
For more information, visit www.asicsamerica.com
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