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A sneak peek at Asics’ beach athlete collection

For the debut of its beach sports collection, Asics gives its 2014 swim, tri, and beach boot camp looks a necessary drop of style.


Sprints, push-ups, and sweat-in-your eyes squats on the beach are tough. Finding something to wear that performs (ie: stays put) and actually looks good? That’s tougher.

But apparel giant Asics thinks they’re up to challenge. The performance-driven brand known for its technical running pieces (from friction-zapping socks to night gear embedded with light-reflective fibers) will launch its first volleyball, triathlon, and beach sportswear collection in January 2014.

Not an Olympian? The collection ($30–$44 per piece) is suited to all kinds of summer athletes—beach boot-campers to SUPers—or those who do more on the sand than set up a chaise lounge and umbrella. “The line is functional in chlorine and salt water, provides 50+UPF protection, and is sand resistant—features that are of top importance for water-and-sand-bound athletes,” says Asics America brand product manager Annette Garcia.

Mix and match: Three-way-adjustable triangle tops (top right) and the wrap-front styles offer fuller coverage and fits for your popping muscles. (Renderings: Asics)

And while no one would ever call Asics a “girly” fitness brand, the company seemed to know a little aesthetic something-something was required for their suits: hence the cute color-blocked silhouettes that range from from electric yellow-on-teal to cherry red-on-black.

All the tops and bottoms are also reversible, which means they’ll do double duty on your beach yoga or boot camp retreat this winter or spring. —Tiffany J. Davis

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