I’ve written before about how Asos, an online store that sells products from many brands and several of its own lines, has been hiding, very quietly, one of the internet’s most inclusive (in terms of both size and price) athleisure offerings on the internet. The brand has many of its own eponymous labels—Asos, Asos Curve, Asos Petite, Asos Maternity, etc.—that strive to provide something for everyone, “whatever their shape and size,” the company website says. Now the digital purveyor is expanding its empire with its own activewear line: Asos 4505.
The line, which launched today and will add new items weekly, an Asos rep told me in an email, has a core activewear collection of pieces that range from $16 to $80 (though items in its its current ski collection reach peaks of $222) and come in core Asos sizing. Though, 35 percent of the collection is available in Asos Curve and Asos Tall sizing, the rep added.
The brand has taken its knack for trend-spotting and melded it with the effortless functionality required for a piece of clothing intended for, you know, sweating in. The women’s collection is currently more than 80 pieces strong and has boutique-class favorites like seamless(!) co-ords as well as didn’t-know-they-existed garments like a yoga onesie.