You May Also Like

Summer storm body oil

This body oil smells like a summer storm and it’s destined to sell out in minutes

Meaningful ways to celebrate the summer solstice

9 meaningful ways to soak up the summer solstice’s magic, according to wellness pros

passing a joint

Smoking marijuana may mean sparks in the bedroom, study says

Pool and chlorine water

The sneaky ways that pool chlorine and salt water impact your skin

The new Peloton app launches for $19 a month

Introducing Peloton Digital: An app that makes expert coaches your (mobile) workout buddies

Jenna Dewan designs activewear for Danskin

Jenna Dewan steps up to designer with a chic, dance-inspired line for Danskin

Asos’ new feature lets women *actually* see how clothes look on different body types


Thumbnail for Asos’ new feature lets women *actually* see how clothes look on different body types
Pin It
Photo: Asos

Part of the problem with online shopping is that even if that swimsuit seems just right for spring break, it can be hard to tell how it will look on your (my) DDs. The same internet-buying problem holds true for that third piece, a pair of tracksuit pants, or really any article of clothing. Beyond reading user reviews (sometimes all-star shoppers even upload images), there’s not much you can do to ensure your order will actually fit. But to help you out with interpreting product images, Asos is trying on a new, techy approach for size.

“We’re experimenting with [augmented reality] to show products on different size models, so customers can get a better sense of how something might fit their body shape,” an Asos rep said in a statement.

The brand, which is already known for its size inclusivity (think: petite, plus-size, tall, and maternity), has begun featuring products on multiple models of different sizes. InStyle reported that this feature was first spotted by a Twitter user and then confirmed by Asos on its account. A statement shared with me from the brand explained, “We’re experimenting with [augmented reality] to show products on different size models, so customers can get a better sense of how something might fit their body shape.”

The move comes amid a changing fashion landscape that aims to reshape the industry in light of the better-late-than-never realization that bodies come in many sizes and forms (many of which include stretch marks, cellulite, and birthmarks). On Asos’ site, only four dresses currently feature the new AR photos, but the brand noted you can expect to see it continue to reach more products.

Between this and its new Clueless-style app, Asos is commanding what the future of shopping might (and, frankly, should) look like.

Inclusivity is also important in the beauty industry. Read about how this professor started an empowering online beauty store and how shade diversity has made Fenty so successful.  

Loading More Posts...

You May Also Like

Summer storm body oil

This body oil smells like a summer storm and it’s destined to sell out in minutes

New tech keeps avocado from turning brown

Costco is now selling avocados that last *twice* as long—but how?

Steal this Madelaine Petsch makeup tip for lips

Madelaine Petsch says this bold red (vegan!) lipstick helps her steal every ‘Riverdale’ scene

Benefits of vitamin d shown in recent studies

3 reasons *every* healthy lady needs an A+ amount of vitamin D

The new Peloton app launches for $19 a month

Introducing Peloton Digital: An app that makes expert coaches your (mobile) workout buddies

Pool and chlorine water

The sneaky ways that pool chlorine and salt water impact your skin