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Athleta is going small with its next big launch


Athleta_Girl_CollectionWho runs the world? Girls—and they’re in need of something way cooler (and more functional) to wear while they do it than their brother’s oversized Umbros. Which might explain why major fitness fashion retailer Athleta is launching a collection designed with your active mini-me (be it a sister, daughter, niece, or the next-door neighbor’s kid) in mind.

Athleta Girl, which will be sold online and in select stores starting this summer, features everything from sherbet-hued hoodies and tennis skorts to sporty swimwear that could handle the fiercest game of Marco Polo—all for girls ages 6 to 14. At Tuesday’s preview, we even spotted a few of Athleta’s most iconic pieces—like the Chaturanga Tight and CrissCross Sweatshirt—sized down for the elementary and middle-school set. (Did someone say twinning?!)

“Sporty is how girls are dressing today. Just like their moms, sisters, aunts, and friends, they are living more active lives,” says Athleta president Nancy Green. “Similar to our women’s line, we wanted to create pieces that are rooted in performance, but are versatile enough to be worn at any time in a girl’s day.”

This is Athleta’s first collection for girls, but the Gap-owned company has been the national sponsor of Girls on the Run (a non-profit organization dedicated to helping girls build confidence through fitness) since 2011.

Dying to know what these threads will look like? More details are forthcoming—but in the meantime, we’ve got your exclusive first peek at the lookbook right here. —Alison Feller

The fashion options are growing for the pint-sized fitness set…

(Photo: Athleta)

 

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