You May Also Like

gemstones and skincare

If you like jade rolling, you’ll love using these gemstones in your skin care

swimsuits for bigger busts that are chic and supportive

Ladies with D+ cups, we’ve got you covered: These swimsuits are chic *and* supportive

Well+Good - 5 ways to wear a bodysuit off-duty á la Taylor Swift

5 ways to wear a bodysuit off-duty á la Taylor Swift

Athletic shorts win summer style this season

Give your leggings a rest day and embrace this sporty-chic look instead

Jonathan Van Ness' Manuka honey mask for face

PSA: Jonathan Van Ness’ DIY anti-inflammatory face mask uses *just* 2 pantry staples

Waitlisted ThirdLove bra expands to 70 sizes

Oh, snap: This bra with a waitlist of 1.3 million proves inclusivity is in demand

Athleta puts the fashion in fitness-fashion with a Soho boutique


AthletaYou may soon be spotting more Chaturanga tights at cool, downtown Manhattan fitness spots like Monster Cycle and Soho Strength Lab.

Athleta just revealed it will open below 14th Street for the first time, with its fourth New York City store opening in Soho this August.

The fitness fashion brand currently has locations in the Flatiron District and on the Upper East and West Sides, but the new store, on Wooster Street between Prince and Spring (in the former Piperlime space) is in the heart of upscale retail land and will be surrounded by designer boutiques in a new way.

“This amazing, high profile location enables us to bring our premium activewear and lifestyle apparel to more women,” says Athleta vice president of stores and operations Kurt Kleespies.

It will be comparable in size to the Flatiron location and will host fitness classes like the other stores.

The opening should line up nicely with the debut of its collaboration with Derek Lam 10 Crosby, too, setting Athleta up for what may be its most stylish season yet. —Jamie McKillop

Athleta, 121 Wooster St., Soho, New York, NY, www.athleta.gap.com

(Photo: Athleta)

Loading More Posts...

You May Also Like

Summer Sandals

10 comfy and stylish sandals to help you make every summer step a happy one

best shimmer body oils

8 shimmering body oils that will fake a tropical vacation—no PTO necessary

Clean at Sephora beauty

Sephora is defining clean beauty—and here’s how your skin can benefit

Well+Good - 5 ways to wear a bodysuit off-duty á la Taylor Swift

5 ways to wear a bodysuit off-duty á la Taylor Swift

Waitlisted ThirdLove bra expands to 70 sizes

Oh, snap: This bra with a waitlist of 1.3 million proves inclusivity is in demand

swimsuits for bigger busts that are chic and supportive

Ladies with D+ cups, we’ve got you covered: These swimsuits are chic *and* supportive