Now you have a fitness fashion stylist: Avenue A

Photo: Adidas Avenue A
Photo: Adidas Avenue A
Photo: Adidas Avenue A


You’re in the store, excited to find a super stylish new outfit—and somehow you come home with another pair of black leggings. How did this happen? Adidas’ Avenue A can help.

Think of Avenue A, the new subscription box service, as your cool friend who knew about the half-bun before everyone else—and pushed you to buy those printed leggings that you now cherish.

Here’s how it works: With an Avenue A subscription you get a package of three to five curated items which could include footwear, apparel and accessory items—delivered to your door four times a year, for $150 a box. (Considering that a pair of Adidas shoes alone typically runs more than $100, it’s a serious steal.)

The items in each box are curated by fitness gurus who know a thing or two about looking chic– and who you’ve been shopping off of, anyway. First up? It-girl trainer Nicole Winhoffer, who’s as famous for sculpting Madonna’s bod as she is for inspiring serious fashion cool factor during her sweaty, packed classes.

Let Winhoffer be your stylist, and she’ll hook you up with the sleek sneaker of the season—Adidas’ PureBOOST X—and an added surprise piece that’s destined to become the brag-worthy item you (and your friends) want to wear everywhere.

Trust us: Your new cool-hunting pals at Avenue A will keep you outfitted in the most coveted items in the studio—and the street.

To sign up for the Avenue A subscription box, go to

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