9 activewear brands you haven’t heard of yet—but definitely need to know

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Photo: Tully Lou
Got room in your closet?

If you’re anything like me, the answer probably ranges somewhere from “Literally none” to “That’s a joke, right?” But no matter how many designer sports bras and stylish leggings you accrue, it’s amazing how that activewear drawer always seems to be able to fit just one more piece.

And good thing, because this season you’ll definitely need it. That’s because a new generation of ultra-stylish athleisure brands are gaining steam—and they’re already racking up celebrity fans, impressive Instagram followings, and major buzz.

Perhaps unsurprisingly, many of these labels hail from Down Under. (Hey, they’re credited with the invention of avocado toast and acai bowls, so the Australians obviously know what’s up.) But great fitness fashion come from all corners of the globe, from SoCal cool girls to super sophisticated European designers. And no matter their origins, it’s only a matter of time before these hit wait list-only status.

Scroll down to see 9 buzzy activewear brands that you definitely need to know.

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Photo: Gibson Girl

Gibson Girl

This new luxury activewear brand from London got its name from the “Gibson Girls”—New York’s it-girls of the late 19th century. They were the first women to enter the workplace, and with their newfound independence they began making exercise part of their routine: cycling around Central Park and partaking in sports like golf and tennis. (They totally would have been Well+Good readers.)

With an origin story like that, this line has a lot to live up to…and it definitely succeeds. Designed for the woman who does it all, the fall collection features technical, well-cut seamless tanks, zip-ups, and more with structured, color-blocked patterns—all for under $150.

If you only get one item, make it this: On Point Tights, $78


Photo: First Base

First Base

Ever wish you could wear your Alexander Wang to Shadowbox? Until that Adidas Originals collab actually comes out, this is the brand for you. First Base takes its inspiration from the sporty culture of Australia’s Bondi Beach (with a hint of slick urban streetwear), offering a selection of minimalist muscle tanks, slouchy sweats, and bright jackets. Consider it the perfect alternative to super-tight, unabashedly feminine workout gear.

If you only get one item, make it this: Earn Your Stripes 3/4 leggings, $99

Photo: P.E Nation

P.E Nation

You may recognize this brand from a few Kylie Jenner snaps, but that’s not the only reason fashion-forward fit girls are buzzing about P.E Nation. Made with matching sets in mind, the Aussie label is all about bold color-blocking, statement logos, and sporty-futuristic detailing that’ll make you feel extra badass when you’re dominating the TorqBoard at Flywheel. Plus, the name is a throwback to the days of embracing your inner tomboy in gym class—who couldn’t get behind that?

If you only get one item, make it this: K.O Sublimation Crop, $99

Photo: Being Apparel

Being Apparel

This Austin, TX-based brand is unlike any studio-to-street concept you’ve ever seen. Think seamless, oh-so-comfortable technical gear mixed with casual jersey dresses and layering pieces, like kimonos. Yes, sweat-ready kimonos (founder and creative director Shonagh Speirs became obsessed with classic Asian silhouettes after a trip to Japan).

It’s not just looks that Being Apparel has going for it; the brand mostly uses ethically produced fabrics—like bamboo, cotton, and Tencel—which make the product incredibly long-lasting, washer-friendly, and eco-friendly.

If you only get one item, make it this: Seamless Unitard, $105

Photo: Beloforte


If mesh and cut-outs are your fitness fashion baseline, you’ll fall hard for Beloforte. The high fashion-inspired looks include everything from sexy slits to lace-up ties.

But don’t think that the Cali-based line is all flash and no function. Co-founder Whitney Quaresma is a fitness pro and personally test-drives every piece in every activity. (Tough job, right?)

If you only get one item, make it this: Sienna Cropped Legging Black, $135




How important is quality to Caroline Yates, the Ralph Lauren alum-turned-founder of DYI (Define Your Inspiration)? She’s so dedicated to making the most sweat-worthy product possible that, rather than outsource, she opened up her very own factory.

Now fully operated out of Houston, TX, DYI oversees the entire process—from initial fabric cutting to shipping to customers—and proudly employs local designers and sewers. And judging by the awesome prints and cool details (think subtle marble patterns and rose gold zipper pulls) in its latest collection, this tactic seems to be working out just fine.

If you only get one item, make it this: Foggy Nights Signature Tight, $88

Photo: Tully Lou

Tully Lou

With pieces named after modern muses—think “The Kendall” and “The Gigi“—it’s no surprise that this buzzy Aussie brand is a cool girl’s dream. (The ultra-flattering athletic stripe-covered leggings and on-trend crop tops certainly help.)

But that’s not the only reason to root for Tully Lou, which officially launched in the US last year: The brand is also huge on promoting female empowerment, hosting monthly events that help girls of all ages lead happier and healthier lives. (Or, in their words, “helping passionate warriors rock their own journey.”)

If you only get one item, make it this: Manhattan Pant, $120

Photo: Talbot Ave

Talbot Avenue

Yes, this is another hot Aussie brand (sensing a trend here?)—but what makes Talbot Avenue highly covetable is the fact that their pieces are gorgeous without screaming, “Look at me!” Think muted hues and ultra-flattering silhouettes that will seamlessly mix in with your collection of Outdoor Voices pieces.

But don’t confuse streamlined for simple; small—but important—details like hidden pockets for keys and phones, or thumbholes for what they dub “the a.m. chills,” make their four-way stretch leggings and drapey tops standouts.

If you only get one item, make it this: Naava Leggings, $119

Photo: Running Bare

Running Bare

Don’t let the name fool you; Running Bare has got the awesome-printed-leggings thing down pat. Whether it’s trippy florals or boho paisley, this is activewear turned up to 11.

That’s not the only way the—yup—Australian brand makes a statement: Running Bare has sizing that goes up to 22, and test-drives each and every piece on a range of body types to ensure the perfect fit. (US companies, are you listening?)

If you only get one item, make it this: Strike a Pose Bralette, $53.41

Since you’re already shopping, check out these tracksuits that are actually stylish enough to wear anywhere. And if you want to up your beauty game to match your look, this is what you should buy, according to your horoscope.

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