Running isn’t exactly the most, shall we say, glamorous of sports. (Exhibit A: mid-race nose bleeds. Exhibit B: chafing.) So fueled by the mission of adding a swanky accent to speed shorts and sneakers, Heidi See—a pro runner and blogger who lives in Australia—started making bedazzled bra-strap headbands that she sells on her Etsy store Boho Kitty.
And don’t roll your eyes about this nostalgic accessory coming out of the ’90s vault. It stays in place during intense sweat seshes, is easy to wear, and, most importantly, it’s cool—and comes with an inspiring message to boot. “For the most part, the life of an elite athlete is not very glamorous. But in the world of track and field, the glam factor for women when racing is rapidly evolving,” says See. “Looking put together is no longer a sign of being girly and weak, but rather an indication of someone prepared for battle.” (Someone get this girl a medal!)
“Looking put together is no longer a sign of being girly and weak, but rather an indication of someone prepared for battle.” —Heidi See, pro runner and bedazzled headband designer
The racer says the beyond-chic hair gear is just one element of a femme-style revolution happening within the workout world—a phenomenon she’s dubbed “fit glam.” And, just one glance at her personal Instagram totally illustrates what she means. Spandex effortlessly coexists with the faux-diamond-studded headbands.
For the record, ruffled activewear, effortlessly cool matching sets, and gym-specific makeup looks are all part of this major shift, too. So if you’ve been considering adding some frilly flair to your fitness wardrobe, feel free to don crystals and all the pink for your next battle with the treadmill.
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