Brandless drops $8 eye gel that will send eye bags packing


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Photo: Jen Siska

Google “eye gels” right this minute and you’ll get 490 million search results. An array of products to swipe under your lashes will set you back anywhere from a few dollars to no-way-in-hell-am-I-paying-that-much. But bargain brand Brandless—known for its inexpensive food and beauty items—just released $8 eye gel to rival similar products at every price point.

While the company has dabbled in paycheck-friendly skin care since 2017, today’s the day the company extends its beauty line into the realm of vegan makeup brushes, facial wipes, rose water facial toner spray, and eye gel. The Brandless eye gel formula consists of a super-blend of green tea, pomegranate, and caffeine to give you that bright-eyed and bushy-tailed lewk.

Every last product in the line is cruelty-free (not tested on Peter Cottontail) and without 400 harmful ingredients like sulfates, parabens, phthalates, polypropylene, and synthetic fragrances. Kind of makes you want to click “add to cart” to the whole line of new products, right? You might as well; it’ll only set you back $33.

While you’re shopping, you might as well scope out the site’s other under-the-radar steals, er, “deals.” Cheers to skin care that costs less than a sandwich.

While we’re on the topic of bargain beauty, you have to check out Costco and Walmart

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