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Everything you need to know about Chip and Joanna Gaines’ upcoming Target collab


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Photo: Instagram/@target

It’s been a great year for Target devotees: After announcements of a major drop in grocery prices, an exciting new activewear launch, and a couple of mood-boosting home collections, the store just unveiled its newest endeavor. And, HGTV fans are going to be very excited about it.

Chip and Joanna Gaines—AKA the embodiment of #relationshipgoals, who star in Fixer Upper and run home store Magnolia—just revealed they’re launching a home and lifestyle brand with Target. Hearth & Hand with Magnolia will feature more than 300 housewares, mostly under $30. And it’s not a one-time thing: The partnership is ongoing, so you’ll be able to grab new items year-round.

chip joanna target collection
Photo: Target

All the items will be in line with Magnolia’s signature style: a mix of modern, classic, industrial, and vintage touches, says Target. And although they’ve only released a peek at a handful of products before the November 5 release, these pretty dishes already look perfect for serving a warm and cozy butternut hash come the holiday season—or just elevating your avocado toast every morning.

The collection launches November 5, and the dishes look perfect for serving a warm and cozy butternut hash come fall.

The “desire to make homes beautiful, but with a focus on family and practicality” is at the core of the collab, Joanna Gaines said in a press release, as is the affordable price point. “Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”

By this Gaines means that sales from the Target collab will also go toward the Magnolia Foundation—the Fixer Upper team’s charitable organization—and allow them to donate more to the organizations it supports, like orphan-care and family-housing initiatives. Has there ever been a more perfect initiative to chat about over your superfood-infused Thanksgiving feast?

Target’s new collection with Oh Joy! is has been getting props for its cheery vibes. And while you’re shopping for home goods, check out these top healthy picks from Ikea too.

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