The best all-natural alternatives to the buzziest beauty products


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Throughout life, there are those coveted items that you go to great lengths to get your hands on. Some cooler than others (Beanie Babies, anyone?), but all have an undeniable it-factor.

And that especially applies to the beauty world, where buzzy products are flying off (virtual and IRL) shelves. You know the drill: Pat McGrath’s Skin Fetish, Marc Jacobs’ Divine Decadence, anything Glossier, and a whole slew of other so-called must-haves overtaking your Instagram feed.

Some of these items, however, are about as natural as Kylie Jenner’s old lips (including, as it were, the Kylie Lip Kits). Instead, they’re packed with ingredients that are actually likely harmful to your health—we’re talking way more than skin deep. And if you’re part of the clean beauty revolution, using products you can trust is a non-negotiable.

But that doesn’t mean you’re stuck watching others get dolled up while you’re left barefaced. Team Well+Good scoured the best natural beauty brands out there to find non-toxic alternatives to the hottest items in skin care and cosmetics right now—so you can still have a killer highlighter, matte lipstick, and bold eyeshadow, but with a much cleaner ingredients list. And that’s a compromise that’s highly covetable.

Read on for natural alternatives to the 10 buzziest beauty products right now.

Graphics: W+G Creative

Buzzy beauty product: Kylie Lip Kit

Clean beauty alternative: Studio 78 Paris Liquid Lipstick “Let’s Get Married” ($32)

Buzzy beauty product: Pat McGrath Labs Skin Fetish 003

Clean beauty alternative: Au Naturale Cosmetics Pure Powder Highlighter

Buzzy beauty product: Marc Jacobs Divine Decadence

Clean beauty alternative: GiveScent Signature ($49)

Buzzy beauty product: Lime Crime Superfoil Eye Shadow

Clean beauty alternative: Bare Minerals Eyecolor ($15)

Buzzy beauty product: IGK Down & Out Dirty Spray

Clean beauty alternative: Josh Rosebrook Lift Hair Texture & Volume ($24)

Buzzy beauty product: Glossier Perfecting Skin Tint

Clean beauty alternative: Ilia Radiant Beauty Balm SPF 20 ($42)

Buzzy beauty product: Milk Makeup Lip + Cheek

Clean beauty alternative: Tata Harper Volumizing Lip & Cheek Tint ($36)

Buzzy beauty product: Benefit Cosmetics They’re Real! Lengthening & Volumizing Mascara

Clean beauty alternative: RMS Mascara Volumizing ($28)

Buzzy beauty product: GlamGlow SuperMud Clearing Treatment

Clean beauty alternative: La Bella Figura Purifying Manuka Mask ($60)

Buzzy beauty product: Becca x Jaclyn Hill Champagne Blush Duo

Clean beauty alternative: Lily Lolo Cheek Duo ($24)

Originally published August 24, 2016; updated July 26, 2018.

Think you know beauty? Here are six surprising facts about the industry that you might not have been aware of (but should be)—and here’s how to be a better reader of beauty labels.

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