Throughout life, there are those coveted items that you go to great lengths to get your hands on. Some cooler than others (Beanie Babies, anyone?), but all have an undeniable it-factor.
And that especially applies to the beauty world, where buzzy products are flying off (virtual and IRL) shelves. You know the drill: Pat McGrath’s Skin Fetish, Marc Jacobs’ Divine Decadence, anything Glossier, and a whole slew of other so-called must-haves overtaking your Instagram feed.
Some of these items, however, are about as natural as Kylie Jenner’s lips (including, as it were, the Kylie Lip Kits). Instead, they’re packed with ingredients that are actually likely harmful to your health—we’re talking way more than skin deep. And if you’re part of the clean beauty revolution, using products you can trust is a non-negotiable.
But that doesn’t mean you’re stuck watching others get dolled up while you’re left barefaced. Team Well+Good scoured the best natural beauty brands out there to find non-toxic alternatives to the hottest items in skin care and cosmetics right now—so you can still have a killer highlighter, matte lipstick, and bold eyeshadow, but with a much cleaner ingredients list. And that’s a compromise that’s highly covetable.