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How to dress like a cool Londoner, according to the founder of Sweaty Betty

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Photo: Sweaty Betty

Sweatty Betty Branded-Ribbon

There’s just something inherently chic about the British. Chalk it up to their instantly cool-seeming accent or quick-witted humo(u)r, but there’s one trait about Londoners that is undeniably cool—their style.

No matter if they’re running out to the corner store or hitting up their favorite studio post-work, they can take an athleisure look from casual to chic, in no time.

To find out how to get that cool-girl London look, we tapped Tamara Hill-Norton, founder and creative director of Sweaty Betty, who knows a thing or two about Brit style—and is helping women everywhere achieve the same look, effortlessly.

“I need versatility in my workout wardrobe as I am constantly on the go,” she explains. “I like to mix smart and relaxed shapes, and modern fabrics with more natural ones.”

So how do you make sweat sesh-ready outfit look amazing? “When I’m not working out, I always think layers are key when styling leggings,” Hill-Norton says. “I like to throw them on with a longer line top, like a big, patterned knitted poncho or—for a smarter look—pairing leggings with a tailored jacket and platform trainers.”

Below, take a look at three of the style maven’s favorite looks—with cool Brittannia styling for each.

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Photo: Sweaty Betty

“I cycle to work so I tend to wear Sweaty Betty all day. If I need to dress up, I will put on a jacket and maybe heels or I’ll throw on an easy chic dress that can transition to the office.”

Get the look:

Sweaty Betty Swiftie Run Cap, $30
Sweaty Betty Kvasir Luxe Shirt Dress, $190

Pair it with:

Adidas Originals Superstar Sneaker, $80
BP. Minimal Flap Faux Leather Backpack, $49


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Photo: Sweaty Betty

“It only takes one piece to take you from gym to street, I like to add a cool jacket,” explains Hill-Norton. “Post-class, I usually throw on my favorite chunky boyfriend knit over leggings with a pair of white Acne trainers.”

Get the look:

Sweaty Betty Swiftie Run Cap, $30
Sweaty Betty Dharana 3/4 Sleeve Yoga Top, $75
Sweaty Betty Assemble Wool Cashmere Knitted Hoodie, $245
Sweaty Betty Garudasana Yoga Capris, $105

Pair it with:

Acne Studios Adriana Sneakers, $390
Lively Geo Lace Bralette, $35


Photo: Sweaty Betty
Photo: Sweaty Betty

“Every Monday, I am a loyal member of the Sweaty Betty run club and after a busy day of meetings it is great to not have to change more than my top,” explains Hill-Norton. “The key to perfecting that look is finding a great pair of leggings that can easily transition—our signature Italian sculpting fabric defies gravity to make your legs and bum look amazing. I always feel great when I put on a pair.”

Get the look:

Sweaty Betty Energy Workout Hoodie, $130
Sweaty Betty Studio Padded Workout Bra, $70
Sweaty Betty Chandrasana 7/8 Reversible Yoga Leggings, $105
Sweaty Betty Zero Gravity Run Leggings with Italian sculpting fabric, $135

Pair it with:

MZ Wallace Large Metro Tote, $225
Danner Mountain Light Cascade Clovis, $380

Want to see more London-cool looks? Check them all out at