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Drew Barrymore’s cruelty-free Flower Beauty is coming to Ulta stores


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Photo: Instagram/@drewbarrymore

Out of all the celebrities with beauty lines—from Rihanna and Kim Kardashian to Miranda Kerr—you might be able to call Drew Barrymore one of the OGs.

Barrymore’s brand Flower Beauty has been carried by Walmart since 2014, and now, according to WWD, her line of affordable (as in, most products under $15) makeup is coming to Ulta stores in February. (Yes, all 500 of them.) The cruelty-free line—which admittedly isn’t totally toxin-free, but with Barrymore’s love of natural products, who knows what the future holds?—includes makeup palettes, contour kits, and highlighters.

It’s all a part of her goal to bring high-quality cosmetics to the masses—which, with this mega-deal, is more like a goal attained.

“I feel like we’re at a point in our assortment where we’re able to do things we weren’t able to do before,” Barrymore tells WWD. She also noted that Flower’s successful growth is in large part due to consumers’ massive consumption of beauty content (think: Instagram and—of course—YouTube influencers).

Two-thirds of the star’s cosmetic products (AKA 157 SKUs) will also be available on Ulta’s website. Consider it another star-studded beauty line to get your hands on.

Get more intel from Drew—like her genius (but simple) avocado toast recipe. And this is how to become a “financial grownup,” according to Barrymore.

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