You May Also Like

common skin issues

The weird—but not worrisome—skin issues that develop after 30

courteney cox beauty

4 things Courteney Cox does daily to bring out her inner beauty

eyeliner mascara hack

A makeup artist reveals the time-saving trick to doing your lashes and eyeliner at the same time

towels cause acne

Dirty towels can cause acne to fester—Are you washing yours often enough?

New Balance Ali Finney

This is the one thing you need to spice up your summer-outfit formula

AVON Ashley Chmelka

3 genius hacks to maintain your healthy morning routine after you have a baby

Green makeup begets a new kind of makeup artist


Jessa Blades represents a new crop of green makeup artists
Jessa Blades, founder of Blades Natural Beauty, represents a new crop of green makeup artists

“I wasn’t eating food with chemicals, but here I was putting them all over the faces of women. I decided I didn’t want anything to do with that,” says Jessa Blades, one of a small new crop of green makeup artists working the editorial and wedding scene in New York City.

Although she went to North America’s top makeup school and worked for glamorous MAC cosmetics, Blades now carries in her kit green giants like Jane Iredale and Dr. Hauschka. And she’s a divining rod for emerging eco-friendly boutique brands, like RMS Beauty, MOD Skin, and Couleur Caramel, a collective category that there’s still no aisle for at Sephora. (Although she lists a dozen or so on her website.)

So how does makeup without the dirty dozen ingredients measure up? “One thing I hear from women is green makeup doesn’t last,” says Blades. “Well, nothing lasts. Breakfast doesn’t last all day. We just eat again. Likewise, lipstick needs to be reapplied. Should we load it with chemicals that dry out lips instead of doing a touch up?” The color selection nearly matches traditional makeup now, and many eco-friendly formulations include ingredients that are nourishing for skin, adds Blades.

What’s refreshing about Blades is that she’s a thinking woman’s green makeup artist, not an absolutist. Especially when it comes to special events. “It’s really okay to use waterproof mascara at a wedding,” she says. Particularly yours.

The takeaway? “The goal is to watch our exposure to toxins to avoid a build-up over time. Not to be all or nothing.”

Blades Natural Beauty, rates for weddings start at $300. Contact Jessa@bladesnaturalbeauty.com, www.bladesnaturalbeauty.com

Loading More Posts...

You May Also Like

towels cause acne

Dirty towels can cause acne to fester—Are you washing yours often enough?

This is the most flattering ponytail hairstyles

Peace out, pep-squad pony: One hairstylist says *this* is the most flattering ponytail height

Is body wash or a bar of soap healthier?

Should you be using a bar of soap or a body wash?

Pulling leggings on after lotion sucked until I started using this surfer trick

Pulling leggings on after lotion sucked until I started using this surfer trick

athleta girl

How playing sports as girls could be the secret to building powerful execs

AVON Ashley Chmelka

3 genius hacks to maintain your healthy morning routine after you have a baby