Paramore lead singer Hayley Williams wants you to ‘go bold’ and ‘embrace the beauty of difference’—without having to compromise your love for the environment and animals.
The natural beauty goddess just launched GoodDYEyoung, a hair color line of five aptly-named cool-girl shades like Rock Lobster and Steal My Sunshine that are vegan and cruelty-free.
While it’s still impossible to make an organic hair color—even blonde or brunette versions—this step is meaningful to Williams (and many of her pink-haired fans).
The performer has said she’s always on the hunt for cleaner beauty options that can withstand the spotlight, so it was only a matter of time before she created her own.
The dyes, which come in eco-friendly packaging, debuted a few weeks ago and cost just $13.99 per bottle, which is a pretty small price to pay to look like a rockstar.
What other products get the singer’s seal of approval? Take a look inside her beauty bag and find out.