With newly added locations from Sweaty Betty and hip-hop yoga studio Y7—plus established outposts from Ballet Beautiful, The Fhitting Room, SoulCycle and Juice Press—New York City’s Upper East Side is steadily racking up its wellness-mecca bona fides. Another reason to trek uptown? Heyday, the cult fave studio known for its quick yet luxe facials, is headed there.
The skin-care spa’s third studio, opening March 6, will be on Third Avenue near 83rd Street (AKA across the street from SoulCycle and Juice Press, and in the same building as Y7)—and founder Adam Ross says he’s excited to be a part of the UES action.
Nestled in a townhouse-style building (a nod to the ‘hood), Heyday’s newest site will have treatment rooms spread across two floors with more space for the curated, non-toxic beauty selection.
“We have a number of clients coming from all over Manhattan, and in particular the Upper East Side, which makes it a natural next neighborhood for us,” says Ross, the company’s co-founder and CEO. “Not only does it have a confluence of people and businesses focused on wellness, fitness, and self-care, but it’s a crossroads of working and living, just like our Nomad and Tribeca locations.”
And it’s going to be the brand’s largest spot yet. Nestled in a townhouse-style building (a nod to the ‘hood), Heyday’s newest site will have treatment rooms spread across two floors with more space for the curated, non-toxic beauty selection (from brands like Naturopathica and Herbivore Botanicals).
“You’ll feel the similar beachy vibe from our existing shops, but with a little more uptown flair in deeper colors and wallpaper,” says Michael Pollak, co-founder and chief brand officer. “We’re also excited to have a space that can host events and talks, so stay tuned on that front.”
With the expansion will come everything you expect from Heyday, including customized treatments in 30-, 50-, and 75-minute sessions (priced at $60, $95, and $135, respectively), as well as facial add-ons like microdermabrasion and beard therapy (yes, really).
“With all the product proliferation and confusing messaging in the market today, consumers are looking for a trusted skin-care resource that they can actually speak to about their goals,” says Ross. “We’re proud to be starting a change in the industry, connecting people to our skin therapists, and providing accessible and professional skin-care that’s customized for their own goals and objectives.” High-quality facials and clean beauty right by that new Second Avenue subway station? Time to take a trip uptown.
Heyday, 1459 Third Ave., New York, NY, 10028, thinkheyday.com.
Speaking of facials, here are the 10 skin-care commandments aestheticians swear by. And if you’re breaking out, here’s your five-step big pimple action plan.