New Yorkers know what they want—and they want it fast.
The fast-facial destination, which provides quality (and non-toxic) treatments to busy customers from its Flatiron location, is joining forces with the increasingly popular clean nail salon from April 20 through Memorial Day. The partnership is meant to offer super busy women (gee, can’t think of anyone who fits the bill) a place to spruce up their skin and nails under one roof, no additional MetroCard swipes necessary. See, dreams can come true.
“It wasn’t a matter of if we would partner with Heyday, but when and how,” says Tenoverten co-founder Nadine Abramcyk. “They’re doing something in the beauty space that is very aligned with our ethos. We’re excited to introduce our clients to something we believe in.”
It’s strategic for Heyday as well: It’ll be opening a second location in the downtown neighborhood this summer (at 92 Reade St.). “For Tenoverten, it’s an opportunity to introduce their clients to the benefits of accessible, professional facials with the right customized home care routine,” says Adam Ross, Heyday’s founder. “For us, it’s the opportunity to introduce ourselves to potential clients in the Tribeca and FiDi areas ahead of our second opening early in the summer.”
The airy, modern Tenoverten salon will have three chairs in the back where Heyday’s estheticians and skin therapists will work their magic. They’ll be offering up the facial shop’s full menu of services (think skin care staples like microdermabrasion and phototherapy) all performed with all-natural products, so customers will still get the full pampering experience—and if the pop-up isn’t stocked with your favorite formula from the Flatiron location, Heyday will have it UberRushed to you.
“I wish it were permanent,” says Abramcyk of the collaboration. A place where busy people can get a high-quality manicure, pedicure, and facial without having to stress about toxic chemicals in any of the products? We do too.
TenOverTen Financial District, 121 Fulton St., second floor, New York, NY 10038, 212-619-1010, tenoverten.com
Looking to do your own nails but without the harmful ingredients? Check out these 25 brands that are 5-free. We also have the scoop on the 10 skin commandments facialists live by—memorize it before you book your appointment.
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