This buzzy K-beauty green tea serum sells 11 bottles per minute worldwide


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Photo: Innisfree/Well and Good Creative

What do you get when you combine K-beauty’s buzziest brand with one of the most antioxidant-packed ingredients on the market? A skin-care product that sells a bottle faster than you can say “10-step skin-care routine.” 

The Innisfree Intensive Hydrating Serum With Green Tea Seed ($27) sells 11 bottles a minute around the world, and for good reason. The recently reformulated product pairs Jeju green tea extract with green tea seed oil to balance and moisturize skin at the same time. Green tea is chock full of a potent antioxidant called ECGC, which is known for its powers in helping to reactivate dying skin cells to keep skin looking young, healthy, and supple. Plus, green tea is known to help reduce inflammation, and can protect skin from UV radiation from the inside out.

With all of that in mind, it’s no wonder that a serum that combines two different types of the stuff would be so wildly popular. It’s made with a special sort of green tea from South Korea’s Jeju Island, which is rich in 16 hydrating amino acids to give your skin an extra boost. People truly can’t get enough of it. “I absolutely love this serum… it’s so gentle on my skin and the scent is great without being overwhelming. I definitely recommend it,” writes one user on the brand’s website. “My skin feels so refreshed and smooth after using! I love it!!!” gushes another.

Having tried the serum for myself, I can confirm that it’s just as nourishing and hydrating as everyone on the Internet claims. I use it as a part of my evening routine after cleansing, and it gives my skin an added boost of moisture, which has been greatly appreciated now that air conditioner season is upon us. From the minute you put it on, it offers a soothing, cooling sensation, and doesn’t leave behind any grease or stickiness after you rub it in. It smells vaguely floral (even though it doesn’t have any added fragrance), and though it only costs 27 dollars a bottle, the experience of using it is nothing short of pure luxury.

The best part? You don’t have to skip over to Seoul to get your hands on one of these buzzy bottles of serum. Order here, and get to slathering that skin, stat.

So, uh, we’ve all secretly been doing our 10-step skin care routines wrong, according to the woman who coined the phrase “10-step skin care.” And here are all of the other teas (besides the green variety) that you should be adding to your beauty regimen. 

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