Just as the doubters have begun to speculate that the athleisure trend is on its way out—as if comfort could ever go out of style—the ultimate chic-but-classic brand has entered the activewear ring.
The collection, which launches on October 11 online and in select stores, will feature J.Crew’s signature preppy, urban style—including polka dots, stripes, and lots of navy with pops of orange and yellow.
“Considering the number of times I hear my designers and friends talking about which gym classes they’re taking or not taking—it was a no-brainer to reach out to New Balance to collaborate,” explains Somsack Sikhounmuong, head of J.Crew’s women’s design. “It’s an exciting new opportunity to speak to them in a new and very relevant way.”
The best part? The brands have tapped real, fit women from across the fashion-meets-wellness space to pose as their models for the campaign. From Gracie Cavalho, a Muy Thai boxer, and Taye Johnson from SoulCycle to Taryn Toomey, creator of The Class, and Allure fashion director Rachael Wang, the four women represented are all strong, fit, and know how to seriously rock the clothes.
The 20-piece collection, which ranges from $15 for a headband to $200 for an orange and blue soft-shell jacket, are made for spinning, running, and “whatever-ing”—their new word for athleisure?—as well as mixing and matching every single piece, no matter where you’re headed.
“I admit it: I dread the gym, cannot for the life of me figure out how to clip in and out of a spin bike and the thought of ice cream is the ONLY thing that gets me to do any type of physical exercise,” explains Jenna Lyons, president and creative director of J.Crew. “We hope these clothes—along with ice cream—help motivate you to do whatever activity it is you like to do. And if they don’t, we still think they look great sitting on the couch.”
No disagreement here—plus, we see no reason why ice cream shouldn’t be a part of every workout.
Scroll down to see a sneak peek of the collection—and the fabulous models.
Seamless Tank, $45
Perfect Tank Top, $40
Seamless Capri Leggings, $85
Seamless Tank, $45
Performance Capri Leggings, $70
Essential Windbreaker, $120
Running Short, $50
Since you’re shopping anyway…you’ve probably never heard of these nine activewear brands—but you’ll definitely want to get to know them. And upgrade your fall beauty look while you’re at it with these pumpkin spice lipsticks—the perfect seasonally appropriate hue.