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Jenna Dewan steps up to designer with a chic, dance-inspired line for Danskin


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Photo: Instagram/@jennadewan

Since 2016, dancer and actress Jenna Dewan has been the face of the activewear brand Danskin (but her dedication to the brand’s clothes actually dates back to her childhood, according to an emailed press release from the company). Though historically her role with Danskin has been limited to that of a brand ambassador, now Dewan is adding her name to the list of celebrities who have created their own fashion pieces: She’s partnering the brand to release her first personally designed capsule collection, due out in October.

Jenna Dewan X Danskin will feature twin sets of leggings and sports bras, jogger-hoodie combos, and a reimagined classic leotard.

Jenna Dewan X Danskin will feature twin sets of leggings and sports bras, jogger-hoodie combos, and a reimagined classic leotard, according to brand. Pricing details are still to come, but considering that the Danskin’s leggings tend to range between $24 and $40, the collection will probably be an affordable way to channel your inner ballerina.

But, you don’t have to be a dancer for the collection to fit your needs: The fitness warrior says she aimed to create something stylish that would also support active, busy lifestyles. “I wanted to do a line that was comfortable and chic and also wearable. And something that feels good on the body,” Dewan told WWD. “You feel comfortable and sexy in it, but also can be for multiple uses.”

So come fall, you’ll be able to do your Jenna-inspired workouts in your Jenna-designed workout wear. Sounds like the perfect combo for a Jenna-themed Halloween costume, right? Especially considering how much the star loves celebrating the occasion.

For more inspo from the Dewan, here’s the makeup tip she recommends for covering dark circles and how her stylist would spend $100 on beauty products.

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