The new Karl Lagerfeld x Puma collab is the closest thing to Chanel streetwear right now


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Photo: Puma

Need more evidence of streetwear’s increasing influence on high fashion? Look no further than the Karl x Puma collection, which drops online today and in stores tomorrow.

The 13-piece capsule is the closest thing you’ll get to Chanel streetwear this season as the French fashion house’s creative director Karl Lagerfeld designed it. (He even superimposed his face into its label so you won’t forget.)

Really, it’s a subtle touch for a designer known for his OTT aesthetic at both Chanel and Fendi. By contrast, for his first partnership with Puma, Lagerfeld kept things relatively basic. He reimagined streetwear staples, including a sweatshirt, track pants, and tee—plus three unisex accessories: a backpack, ballcap, and sneakers. (The collab is in part to celebrate the 50th anniversary of Puma’s Suede Classic.)

The new Karl Lagerfeld x Puma collab is the closest thing to Chanel streetwear right now
Photo: Puma

The entire line is produced in black and white—Lagerfeld’s signature color palette. And it plays into the ’90s logo fever on the rise right now. Here, it’s taken the form of label taping along the sleeves and legs of tops and bottom, plus fonts splashed across the front of shirts that are big enough to see from space (or at least across the street).

Speaking of logos, at first glance it appears for theirs Lagerfeld and Puma took style cues from Virgil Abloah and the wildly successful collaboration between his label Off-White and Nike. They opted to lock theirs in a similar fashion. (We see you.)

What is unique to the collection, though, are less obvious elements like a tuxedo shawl lapel on a women’s track jacket and satin insets on a jumpsuit. Both design details offer novel touches to otherwise ubiquitous silhouettes. In all, the collection ranges from $40–$200, so don’t expect it to stay in stock for long.

Streetwear’s dominance doesn’t stop at tracksuits. Designer sneakers have never been more in demand, either. 

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