When fitness fashion e-commerce site Lace Up Style launched last year, it found its niche as a New York City-centric website that offered the city’s sweatiest residents same-day delivery service on chic workout clothes (you know, for those days when you have a spin class scheduled and your last pair of leggings has already been sweat in more times than you’d like to admit).
Now, the site is taking on a more national presence, ditching the same-day focus and implementing a home try-on program, making finding new clothes you love as easy as checking your mail.
“We’re trying to streamline the activewear shopping process,” founder Liz Toney says. “There are huge variables in the fit and feel. We want people to be able to try stuff on and know what will work.”
Here’s how it works: you shop normally by adding items to your cart, then answer “yes” when it asks you if you want to try on at home. They’ll take your credit card info, only charge you for initial shipping, put a hold on your card, and when the clothes arrive, you keep what you want, and return what you don’t within five days with complimentary return shipping. At the end, you’re only charged for what you keep.
It’s like the Warby Parker of workout clothes. And for those who are fine buying without trying, you can shop on the site as you would any other, as well.
International shipping will launch this summer, and they’ll offer an uber-curated collection of twelve brands total, which are mostly smaller boutique brands like Olympia and Aesteria Active.
Lace Up Style just emerged from a redesign, and has feature that enables you to sort items based on activity, so you know exactly what to choose for barre class versus running. Because no one wants to be pulsing in $160 leggings that don’t even fit right. —Jamie McKillop
For more information, visit www.laceupstyle.com
(Photo: Lace Up Style)