If you notice some typos in Lea Michele’s Instagram captions over the next few months, it’s not because she’s delirious from an intense hot yoga class.
Rather, the wellness-obsessed actress is deliberately ditching the letter “B” for Burt’s Bees’ Bring Back the Bees campaign, which is seeking to halt honeybee population decline through social media. For every Twitter or Instagram post written without B’s (and hashtagged #BringBackTheBees), The Burt’s Bees Foundation will plant 1,000 wildflower seeds to help nourish and fortify our pollinating pals.
“We want to let the world know that we’re facing this decrease in bee population… people don’t realize how much it could affect our environment and the foods we eat,” says Michele. According to environmentalists, we rely on bees to pollinate the plants that make up 1/3 of our food supply, yet factors like global warming and pesticides are causing bee colonies to disappear in large numbers.
Michele will also likely be snapping selfies in the special-edition lip balms that have been created for the cause. (A purchase of Pink Grapefruit, Wild Cherry, or Coconut & Pear flavors—all fruits that wouldn’t exist without honeybees—is another way to spark a 1,000-seed donation). Not that this will be a stretch for her; the brand’s makeup and cleansing wipes are already a staple in her gym bag. “I’ve started buying most of my beauty products at Whole Foods,” she tells us. “I feel confident that whatever I get from there is going to be all-natural—no sulfates, organic, that kind of thing.” _rilliant!
Loading More Posts...