We’ve long preferred our high-waisted leggings and printed yoga pants to too-tight jeans and not-so-soft denim. And now, fitness fashion isn’t just trendy—it’s a super trend, and it just might save the world. Or at least a few retail giants.
Gone are the days of that can’t-get-enough feeling for skinny jeans. Instead, shoppers are going all-in with their activewear purchases, and Gap Inc. CEO Art Peck says that’s what’s keeping the company’s brands—including Banana Republic, Old Navy, Athleta, and the recently launched Athleta Girls line—alive.
“We are present and accounted for in the mainstream of what is probably the most important ready-to-wear trend that we’ve seen since skinny denim maybe came on the scene,” Peck said on the call.
More evidence of activewear’s ascendance: that 6,400-person waiting list for sweats and those track pants that sold out in one day during New York Fashion Week. And that’s just from February.
We want to hear from you: Are leggings overtaking skinny jeans in your closet? Or will they have to pry your skinny jeans out of your cold, dead hands? Tell us in the Comments!
For leggings inspiration, check out Well+Good readers’ faves, and our roundup of the biggest fitness fashion releases of the year so far.
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