A freezing 5 a.m. boot camp wake-up call can have anyone wishing they were poolside in Florida. But would you settle for your workout wardrobe getting a beachy kick?
Lilly Pulitzer, the iconic brand that’s been wooing pastel-loving devotees for decades with palm-tree prints and shift dresses, just debuted its first activewear collection, Luxletic. And while it’s void of any on-trend mesh detailing or leather-like leggings, it’s filled with bright colors, which is looking pretty sunny in the dead of February.
“Everything we design at Lilly Pulitzer comes from roots deeply grounded in resort wear and Palm Beach,” says Jane Schoenborn, vice president of marketing and creative communications at Lilly Pulitzer. “Luxletic was born from the same place; it comes from outfitting needs for the life lead under sunny skies. Lilly loved to start her day with a walk on the Lake Trail and end along the beach.” (Ahh.)
The collection is small for now, but includes a zip-up jacket ($138), in colors like hot pink and aqua blue, and yoga pants ($98). The company is planning more styles—like a printed tank—for a summer release.
The debut is also on the heels of the announcement that Lilly Pulitzer is designing a collection for Target, out this April, so expect to see a whole lotta prints everywhere.
They’re super packable for your next sunny getaway…or just to throw on when you’re pretending your frigid winter stroll is on a breezy beach. (Hey, there’s no harm in dreaming.) —Molly Gallagher
For more information, visit www.lillypulitzer.com
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