The smartwatch market just got a lot chicer: Today, Louis Vuitton debuted its first high-fashion fitness tracker, the Tambour Horizon.
The timepiece, which runs on Google’s Android operating system, is as customizable as a pair of Alala mesh leggings thanks to 3 different finish options and 60 strap choices, including its classic brown-and-tan monogram. Unsurprisingly, LV’s version is definitely a splurge, starting at $2,450 for the case and around $300 per strap—even pricier than the most-luxe Apple Watch: the Hermès iteration, which starts at $1,149.
And while it doesn’t have all of the wellness-centric bells and whistles of some of its competitors—there isn’t a heart monitor, for example—the ticker does have a step-counter function and can be loaded up with apps, so you can keep all of your essential healthy downloads at hand (literally).
“When luxury brands [like Louis Vuitton] release T-shirts, track pants, sneakers, and smartwatches, it demonstrates that ‘active’ is a lifestyle that’s here to stay.”
Its release is bringing plenty of buzz, sure, but fitness-fashion insiders like Jennifer Bandier have forecasted for a while now that it was only a matter of, well, time before high-end lines (which have drawn inspo from athleisure for several seasons) began earnestly making inroads into the market—potentially changing its landscape in the process.
“When luxury brands [like Louis Vuitton] release T-shirts, track pants, sneakers, and smart watches, it demonstrates that ‘active’ is a lifestyle that’s here to stay,” says the Bandier founder. “Offering a product like this smartwatch creates demand for the entire industry.”
So which labels will enter the wearable tech space next? It’s too soon to tell, but the clock’s definitely ticking.