First, Lululemon cornered the athleisure market (and, subsequently, your entire closet). Now, could the yoga wear giant be ready to take over your living room?
That seems to be the move the brand is making with its new Pottery Barn collaboration.
PBteen and Lululemon’s youth brand, ivivva, have teamed up to create a 40-piece home collection that’s bound to dominate dorm rooms this fall.
The line includes teen room basics (with an upgrade)—from colorful comforters and pillows to an inspiring “Where I dream, I fly” light panel.
The debut ivivva for PBteen collection is “inspired by active girls,” and is on sale exclusively at PBteen. The line features unicorn-friendly shades of blue and teal with splashes of pink, purple, and orange. But don’t expect any boring bookshelves or dull duvets here—just loads of bright, lively colors and creativity-stimulating patterns.
“We have designed home furnishings reflective of ivivva’s attention to performance detail, bold pattern, and positive messages that inspire customers to bring their dreams and goals to life,” Jennifer Kellor, president of PBteen, said in a release.
Whether you plan to snap it up for yourself or your little sister, the lineup includes teen room basics (with an upgrade)—from colorful comforters and pillows to an inspiring “Where I dream, I fly” light panel. And since it’s a Lulu collab, expect some unexpected items, like a full-length ballet mirror. The pieces are special, but the prices are on par with your average PB Teen lines: $150 for a duvet, $30 for a pillow, and $179 for the aforementioned mirror.
Now what’s it gonna take to get an adult-friendly Luon-clad couch around here?
There’s a lot happening in summer activewear: Check out the items you’ll soon be seeing everywhere, the newly launched Taryn Toomey x Lululemon collection, and the next frontier in workout clothes: the SoulCycle-Ultracor unitard.