At Lululemon, it’s not just the women who get to have all the fun. While we can browse yoga pants that range from “hugged” to “naked,” it turns out that guys have their very own sensation: ABC. As in…Anti-Ball Crushing.
Nope, this isn’t an April Fools’ joke (although we can’t say the name without breaking into giggles). The ABC Pant, which retails for $128, was apparently designed for the yoga-loving man who desires a perfect fit somewhere between baggy sweats and skinny jeans.
And there must be a lot of these guys out there, because it’s a top-selling pant for the brand—one that led to a 16 percent increase in Lululemon’s same-store sales last quarter, Business Insider reports.
The ABC’ers, which look like trousers and reportedly fit like a dream (at least, according to the anonymous commenters on Lulu’s e-comm site), are designed to “give you and the family jewels room to breathe,” the company says. And more room to stash their wallets, judging from sales.
As to whether they’ll be expanding their ABC line to include Anti-Boob Crushing sports bras for women, well, we’re still waiting for that announcement.