Mary Helen Bowers launches two ballet-inspired fashion collaborations

The Ballet Beautiful founder's latest client isn't another gorgeous Victoria's Secret Model. It's your closet.
(Photo: Ivory Row)
(Photo: Ivory Row)

Ballet Beautiful founder Mary Helen Bowers has trained everyone from Natalie Portman for Black Swan to Lily Aldridge and Miranda Kerr for Victoria’s Secret fashion shows. But her latest client? Your closet.

The ballerina trainer just released two fitness fashion collaborations: her leather ballet street flats on Tinker Tailor ($280) and a collection of cashmere wrap sweaters with Ivory Row ($125–$175).

“Ballet has always captured the imagination of a lot of people in the fashion world,” Bowers says. “The clothes in ballet are elegant and designed to make your body look good.”

Bowers designed the flats, which launched on Tinker Tailor and her website in mid-August, as an authentic leg-wrapping ballet slipper but sold for the street in blush pink, black, and navy blue. The sweater collection with Ivory Row, which launched this month, is a luxury item meant to be worn to ballet workouts (and barre classes) and on the street, Bowers says.

(Photo: Tinker Tailor)
(Photo: Tinker Tailor)

With New York Fashion Week in full swing, Bowers’ foray into fashion is just one more example of how fitness-inspired looks are infiltrating the fashion runway.

“It shows that there’s a demand for pieces that are comfortable, that you can move and exercise in, and wear out,” she says. “Fashion is more active now in general.” —Jamie McKillop

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