You May Also Like

Please buy an Italy towel right this moment

There is no better way to exfoliate from head to toe than with this $4 washcloth

How to fix broken lipstick that melted from heat

So, summer melted your fave tube of lipstick—here’s how to bring it back to life

ASMR beauty

A peek into the strangely satisfying world of ASMR makeup videos

acne prescriptions treatments

Why there’s no one-size-fits-all acne treatment, according to a dermatologist

Cynthia Rowley feature

30 years in, Cynthia Rowley talks the future of fashion

vagina beauty products

7 beauty products that are *here* for your vagina

These cult-favorite indie beauty brands are coming to Target


Thumbnail for These cult-favorite indie beauty brands are coming to Target
Pin It
Graphic: Well+Good Creative

There are stores you love because you can get practically anything you need from them and then there are stores you love because they offer the coolest, of-the-moment goods. Want both? Go to Target.

Over the past couple of years, the superstore has been steadily adding wellness and clean beauty brands to its aisles. Now, they’ve announced that they’ll stock indie-cool Meow Meow Tweet and Sailor—a new line from Jana Blankenship, founder of Captain Blankenship—in their personal care sections, making quality, clean beauty that much more accessible.

“Being sold at Target is a great way to reach people who are just starting to read ingredient labels on beauty products,” says Blankenship.

Beginning January 21, Meow Meow Tweet’s famous Deodorant Sticks (in both lavender bergamot and eucalyptus lemon), Baking Soda-Free Deodorant Cream, and Tea Tree Charcoal Facial Soap will be available in 440 stores nationwide. “It’s exciting to think that a customer can go to Target and buy a natural deodorant in a biodegradable paper tube made with fair trade and organic ingredients,” says Tara Pelletier, co-founder of Meow Meow Tweet. “We’re proud that we didn’t compromise on the quality of our product at all to be able to scale for the Target project.”

Likewise, Blankenship (of Captain Blankenship Mermaid Hair Spray fame) concocted a unisex skin-care line called Sailor that’s exclusive to Target and tops out at 19 dollars. It’s coming to 1,668 out of 1,800 stores nationwide next Sunday as well. “Being sold at Target is a great way to reach people who are just starting to read ingredient labels on beauty products—we could make a big impact here,” she says.

So you can stock your medicine cabinet with a fully robust personal care regimen—at an affordable price—as long as you’re near one of the megastore’s thousands of country-wide locations. Yet another reason that Target’s truly a one-stop-shop.

If you’re still in the process of going clean, these are the 3 most important swaps to make first when creating a natural skin-care routine. And these are the swaps to make in terms of your makeup bag.

Loading More Posts...

You May Also Like

Cynthia Rowley feature

30 years in, Cynthia Rowley talks the future of fashion

leopard print fashion trend

Leopard is fall’s biggest fashion trend: Here are 9 ways to wear it in and out of the gym

Please buy an Italy towel right this moment

There is no better way to exfoliate from head to toe than with this $4 washcloth

fall sneaker trends 2018

Breaking down fall’s 4 biggest sneaker trends

dryer sheets acne

Apparently dryer sheets could be behind that mystery breakout…

ASMR beauty

A peek into the strangely satisfying world of ASMR makeup videos