From upgraded non-toxic mascaras to lightweight foundations and polishes in bright, cheery hues, they’re made with nourishing ingredients that ensure you’ll match the season’s radiance—both while you’re wearing them and when you’re not.
Here, the most must-have new makeup items for spring. —Lisa Elaine Held and Melisse Gelula
Regardless of whether you’re a Gwyneth fan, her collaboration collections are often pretty rad, and her beauty preferences tend to the super natural. This one with Vapour Organic is no exception. The star product is the goop exclusive “English Rose” shade of the brand’s super popular Aura Multi Use Blush ($36). Wear it with the companion lip products for an all around pretty-in-pink look.
(Photo: Vapour Beauty)
This pioneering natural makeup brand just debuted a shimmery collection that includes eye shadows in golden hues and pink lip glosses. But the products that really stand out are the Jelly Jar Gel Eyeliner ($28), which is long-lasting and easy to apply perfectly using the Angle Eyeliner Brush ($15), and the In Touch Highlighter in pale-pink Comfort ($28), which will give you that dewy, radiant glow.
(Photo: Jane Iredale)
The white-hot brand known for converting many a NARS lover to the natural side with its luxe Lip Crayons and Multi-Sticks could just not stay inside the lip line. And that’s a wonderful thing. The newest item is this chic powder-brush duo that uses mattifying bamboo powder, light reflecting mica (it’s the “Vaseline on the camera lens” mineral), and hydrating aloe extract for a not-a-bit blotchy or ghostly, glowy skin. You’ll use it all summer long.
The spring collection of the runway favorite, non-toxic lacquer line is inspired by warm Palm Beach pastels. The light coral Chorus Line and pretty purple May Flower will have you itching to catch a flight south for a Polo match. Or just channeling the South Florida vibe on your nails.
(Photo: Priti NYC)
It was a genius move of the natural makeup maven with the coolest cosmetic packaging to use her compacts for foundation. It clicks open like a Zippo, feels luxurious in your palm, and women will ask you about it. The new cream foundation provides sheer to medium coverage (depending on how much you apply). Although it contains nourishing plant and coconut oils, it’s on the drier side, which means it doesn’t slide right off or soak right in, thus avoiding two very common tragedies of natural makeup. (It comes in five shades.)
(Photo: Kjaer Weis)
After getting half the planet (and J. Crew models) addicted to her chic pots of organic makeup, New York makeup artist Rosemarie Swift has finally debuted a non-toxic mascara that’s fashion-conscious—and “unlike organic mascara,” she says, “it works.” (Hear angels singing.) She’s actually launched two: one’s Defining or lengthening (with a narrow brush, pictured, designed to reach every teeny lash) and the other’s Volumizing (with “wheat starch for density” and slightly thicker brush). Don’t make us choose.
(Photo: RMS Beauty)
Back slowly away from the black eyeliner. Just for a minute… This taupe with a touch of metallic is the perfect spring smokey-eye shade. It’s subtle, not severe, and edgy without trying too hard. The healthy waxes and jojoba make it glide on (not drag), and you’ll be grateful for smudging tip (instead of your finger). And extracts of black tea lend a little antioxidant something-something. It’s the standout item in the otherwise lackluster spring Chorus Cosmetics Collection.
(Photo: Dr. Hauschka Skin Care)
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