You May Also Like

Quinoa might become part of Chipotle's menu

Chipotle aims to health-ify its menu with an ancient-grain alternative to rice

Eating yogurt can reduce risk of heart disease

This surprising breakfast staple might reduce your risk of cardiovascular disease

AYR's new T-shirts have a 2,000-person wait list

These two athleisure staples have a 2,000-person waitlist—and they haven’t even launched yet

essential oils for anti-aging skin benefits

Can essential oils actually help fend off the signs of aging?

Pastel pink activewear pieces to shop now

8 fashion-forward pieces of pastel activewear to transition into spring

Here's how to be polite on an airplane

Have a healthy relationship with your airplane seatmate, using this data

Nike’s Jordan Brand is finally doing women’s sneakers—and they’re *super* colorful

Nike's Jordan expands into women's shoes Pin It
Photo: Nike

Considering the way women, especially with the rise of athleisure, obsess over sneakers—it’s somewhat baffling that the female sneakerhead has been underserved, though that seems to be changing. First Zappos launched an editorial platform that caters to the female sports shoe obsessive, and now Nike’s Jordan Brand is finally expanding into the women’s market.

Jordan’s spring line includes the rollout of three different exclusive silhouettes for its newly launched women’s collection, according to Fashionista. The first product in the Season of Her collection is the just-released Air Jordan I, which retails at $160 and is available in 10 colors. The shoe captures some of the high-top bulkiness of the iconic Jordans while ensconcing it in new trends—think soft satins and pastel colors, including two different already-sold-out shades of millennial pink.

In designing the women’s line, Andrea Perez, vice president and general manager of women’s at Nike, said the company was focused on what women want. The mostly female team worked to ensure every shoe was both functional and fashionable, Fashionista reported.

Next from the collection is a Valentine’s Day–themed all-red and suede pair of Air Jordan VIII’s for $190, followed shortly by a collaborative shoe with Off-White, the designer who brought back the bike short.

See the most swoon-worthy color options for the lady Jordans below.

Get Started

Bring a street-style edge to your kicks with this new high-fashion–inspired line of activewear and a trendy hoody